Hypnotic Rewards

The war between the two largest soft drink manufacturers has been legendary. This folklore began in 1938 and over a hundred years of war between Coke and Pepsi, has not only

Rivalry: The rivalry between Coca-Cola and Pepsi is extremely high; however, both companies continue to remain profitable. Prior to the 1980s, pricing wars negatively affected profitability for Coca-Cola and Pepsi. After Coca-Cola renegotiated its franchise bottling contract and both companies increased concentrate prices, the rivalry began to focus on differentiation and advertising strategies. Through creative advertising campaigns, such as the “Pepsi Challenge” where Pepsi ran blind taste tests to demonstrate that consumers

Hypnosis as it is practised refers to an interaction between two people, one of whom is identified as the hypnotist, the other as the subject/client, (P2 Hypnotherapy handbook, by Heap and Dryden). Hypnosis is a process in which psychological, mental emotions, reactions and behaviour are changed to improve health and positive wellbeing. During this essay I will talk about the history and what the psychological and physical aspects of hypnosis are. Further to that I will be discussing the role of relaxation in hypnotherapy, why some of us are more susceptible and how hypnosis has been used in medicine, as well as the comparisons to hypnosis today.

For most of the part hypnosis occurs naturally especially when a person thinks deep about something that he desires. As per the source of Joseph Nicholson there are many ways of hypnotizing a person of which the two most important ways of hypnosis were,

Prior to going directly to the hypnotic induction techniques, it is necessary to know the meaning of the word “induction”, and its usage and application in the field of hypnotism; therefore, one definition was chosen how this word is used in psychology and hypnotism. The Cambridge Dictionary of Psychology (Matsumoto, 2009) defines the word “induction” as “A form of logical reasoning in which general principles are inferred from multiple observation”, But in term of psychology it defines the word as “Any act or process of bringing about a change, as of inducing a person into the military, putting someone into a hypnotic state, or producing and electrical current in a wire”.

Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste, its associated colors and themes, and ingredients. Even the pension plans and funding status are a competitive comparison.

In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we will also look at the supply and demand of each company’s products. Coke and Pepsi are not only in the beverage business they have branched out into other arenas to continue being the leaders in their market. Both companies do business all over

It was not until after World War II that we begin to see the pendulum swing in the Cola wars. PepsiCo strategically became a serious contender when it began to sell its product in larger portions for the same price. By the 1960’s PepsiCo became a more serious and strong contender for the Coco-Cola company so much so

To begin with the case, both companies are global giants in the beverage category and marvels that keeps the global markets busy in debate; “The Cola Wars” should be analyzed. Internationally Coca Cola is an undisputed leader in the cola category but Pepsi remained its severe competitor and a very able one at that.

Effects of rewards to employee motivation are significant (Danish and Usman, 2010), which then influences to commitment and change process (Parish et al., 2008). Rewards can be defined as financial and non financial benefits which are given in accordance to an individual or team achievement (Armstrong, 1993). Promotion, pride, job security, good relations with colleagues and superiors and monetary rewards – salary increases, bonuses and benefits are the rewards that has been studied and positive relations with the employee motivation has been found (Danish and Usman, 2010). Similarly Kanungo and Hartwick (1987) observes the motivational effectiveness of rewards and finds that promotion, pay, personal challenge, recognition, authority and job security are the most effective six rewards out of forty eight of them. Mahaney and Lederer (2006) make a more direct conclusion and claims

The local and international markets for carbonated and the non-carbonated soft drinks have remained competitive over the last century (Yoffie and Wang 12). The key players in the beverage industry include Coca-Cola, Pepsi, and Nestle companies. The companies have been involved in the famous competitive war termed ‘cola wars,’ which revolve around Coca-Cola and Pepsi companies. The companies were formed approximately at the same time, with Coca-Cola being launched two years earlier. The two companies have been competing for the same market share as producers of both carbonated and non-carbonated drinks in the international market. Their competitiveness by today has taken diverse ways, including pricing wars,

Many organisation adopts rewards system for the purpose of their employee’s motivation. It is used as one of the effective instruments to increase employees’ productivity and to strengthen the employee-management relationship. These reward systems can be broadly divided into two categories, financial rewards and non-financial rewards.

The purpose of this essay is to distinctively identify the effects of financial rewards on the work motivation of an organization and also whether or not this system of reward can cause an increase in the levels of work motivation already present in the organization. It furthermore aims to discuss weather Financial Rewards are the best way to increase the work motivation present. Although the essay shall primary be focused on Financial Rewards and Work Motivation, other factors that may have an effect on work motivation shall be discussed. For this purpose the understanding of work motivation shall be taken as such: The factors that are internal and external to employees that determine when he or she works, how hard he

Relied upon its sales and distribution channels, Coca-Cola has undoubtedly established a mature marketing network. But what can’t be ignored is the threats posed by companies out of carbonated beverage, they all spare no effort to gain market share in the relevant industry.

The newly introduced Reward Management system does not have the proper balance between the Financial and Non - Financial Rewards, individual and group rewards. Financial rewards and group incentives are one way businesses can show their appreciation to employees for hard work and dedication, but this should be just one piece of the compensation system. Non-financial rewards and individual incentives can carry just as much weight by empowering employees, as well as giving them a sense of accomplishment and of belonging.