Hyundai Case Study

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About HMC The Hyundai Motor Company (HMC) is the largest South Korean automobile manufacturer, which is the fifth largest automaker in the world. In 2006 and occupied the 10th place in the world ranking of OICA. In 2007 Hyundai again have excellent grades in initial quality survey by JD Power, one of the indicators of the industry most respected and that measures the performance of cars and customer satisfaction during the first 3 months of use. In Korean, the word Hyundai means "modernity”. The brand was created in 1947 by Chung Ju-yung, the dominant figure of the Korean economy from 1960 until his death in 2001. Hyundai built its first car in 1968, the compact sedan Cortina, under license from Ford. In 1975, he made his first own…show more content…
Moreover, HMC and Shell have been working together since 2005, which have supported the development and execution of various local marketing, promotion, service programs and activities. Shell runs a number of programs with Hyundai dealerships and workshops to increase customer satisfaction and loyalty. These include the Before Service program, a free car health check for customers and the Quick Service Program, which provides a quick and convenient oil change and service for Hyundai car owners. Hyundai’s alliance with Shell enables them to extend their reach and network across the global automobile system and provide world class service to their partners. Table 1 SWOT Analysis |Strength: |Weakness: | |Return vehicle free of charge within first year purchase. |the risk of high failure rate of family businesses because of its | |Won high scores in many product evaluation and consumer surveys |complexity, informality and discipline | |Strong product quality and adopting marketing strategies |Problems between labor and management. | |Opportunity:

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