Hyundai Motors Crm Point

5032 WordsApr 5, 201121 Pages
LOVELY PROFESSIONAL UNIVERSITY CUSTOMER RELATIONSHIP MANAGEMENT- MGT 633 HYUNDAI COMPANY-AUTOMOBILE INDUSTRY Submitted By: puspendra singh mobile no 09023286232 Rg. No.10903337 R1807B56 MBA 4rd Sem. Submitted To: Miss savita mam Lect. of CRM LSB. Hyundai Motor Company Hyundai Motor Company (KRX: 005380), a division of the Hyundai Kia Automotive Group, is the world's largest automaker by profit, the world’s fourth largest automaker by units sold[ and the world's fastest growing automaker. Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units…show more content…
Immediately after maruti raised prices on its debutante Hyundai Motor India hit back with a Rs 16,000-19,000 markdown on three new variants of Santro Xing.The company has introduced the XK and XL variants at a lower tag of Rs 3,26,999 and Rs .3,45,999 respectively.The new price variants are likely to give Maruti’s existing B-segment models, Zen and WagonR a run for their money. Hyundai has also launched a new non-AC variant of the Santro at Rs 2.79 lakh, a tad higher than what the existing non-Ac Santro costs. The next offensive is due from Maruti. With the Santro’s new price positioning, Zen and particularly WagonR may be due for a correction, or at least a limited-period subvention. If that happens the domino effect will kick in across the B-segment. Hyundai is positioning its new variants on the tech platform. Strapped with 1.1 litre engine with eRLX Active Intelligence technology, the new variants also come with new colour-coordinated interiors, a new front grill and a 4-speed AC blower that makes the air conditioning more efficient Hyundai Car Dealers in Jallandhar- NAME | ADDRESS | TELEPHONE NO | FAX | Goyal Hyundai | G.T.Road , Paragpur. Pin:144005, Jalandhar. |
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