Hyundai

Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. 20(4), 290-310. Retrieved April 1, 2017.

Two basic strategies or concepts are found in part three – “Basic Strategy: How to

After review the information on past and estimated in the future, company, products, competitors and branding, I recommend the following strategy:

The most successful firms have invested in playing a major role in Social media and the internet to ensure that consumers and other businesses about the product or services. The website as well as Social media allow potential and current consumers aware of the any and all information about the product and the cost. The advent of Social media allows the consumers to share options of the product and receive feedback from the company media specialist. In the current marketplace the market is no longer just the business around the corner today the company might be overseas. The operating characteristics of the firm today might include being internationalized since the marketplace has grown over the years with the internet. International strategy is a global plan specific to a company or conglomerate where a model for global expansion and commerce is the ultimate goal. International strategy usually refers to actions that occur across multinational corporations in the private sector.

1. What are the key elements of Silver Ships’ strategy? Which of the five generic strategies is the company pursuing?

The three generic strategies were identified by Porter (1985), who argues that in order to sustain

Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself along dimensions valued by customers to command a higher price. A company

Companies can pursue essentially the same strategy worldwide or craft slightly or very different strategies for the Europe-Africa, Asia-Pacific, Latin America, and North America markets.

Kuzmicki, Jana F. “The Five Generic Competitive Strategies.” (2009) The McGraw-Hill Companies. Microsoft PowerPoint Presentation.

This study discusses Toyota, General Motors’ (GM), and Tesla Motor’s competitive strategies. These three companies are top leaders in the automotive industry, and this paper focuses on what their current strategies are and how they develop and manage their opportunities. The paper will also address what can impact these three companies, how they protect their company from competitors, and some recommendations for each companies.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

strategy is an important aspect that determines the success of a business in a new market.

Porter’s generic strategies describe how a company attains competitive advantage across its chosen market scope. There are three generic strategies-cost leadership, differentiation and

As trade increases hyper-competition grows forcing organizations to go global. By a company going global it requires them to rethink strategy and reform (Ananthram and Pearson, 2008). Global organizational structure is the way a company aims to merge local preferences with global strategy. The definition of global strategy is “strategic choices that have the characteristics of being globally uniform or integrated,” (Yip et al., 1997) such as standardization of products, uniform marketing, and competitive moves, but all globally (Townsend et al., 2004; Zou and Cavusgil, 2002; Bayraktar and Ndubisi, 2014). Global strategic strategy is a way to adjust to globalization. Globalization is “the economic and social process by which economies and communities grow inextricably interdependent “(Jhirad et al., 2009). The recent financial crisis (Das, 2010), large amount of poverty, and climate change are all problems that show how the world is globally connected because all countries impact each other (Jhirad et al., 2009).

The generic strategy allows the firm to react to the five forces better than their competitors (Worthington & Britton, 2006). According to Porter (1985), an organization can enjoy competitive advantage by focusing on the generic competitive strategies. The organization could enjoy competitive edge by either offering the product at low cost or differentiating the product from the competitors or by focusing on a specific market. Porter (1985) emphasized that the generic strategies should be at the centre of the strategic plans.