Hyundai Vietnam Strategy

With a wide variety of vehicles and manufacturers due to low switching costs, the bargaining power of customers is very high in the automobile industry. Also foreign brands are selling vehicles in the Indian markets, adding to the bargaining power of customers in this industry. Thus the value created by the firm lies in adding differentiating features by innovating and increasing the customer’s willingness to pay while reducing the supplier’s opportunity cost.

Located in Woodgrove Mall in Nanaimo, British Columbia, directly across from the busiest part of the mall sits HMV Canada. HMV, which stands for “His Master’s Voice” (HMV, 2014) is a music retailer with over 80 years of experience. They specialize in music, DVD’s, headphones, memorabilia, and more. Although they have 80 plus years of retail experience they have only been in the Canadian market since 1988. What is interesting is the fact they are owned by a

The automotive industry globally involves the processes of manufacturing as well as sales of cars and other automobiles. The business of this industry is also inclusive of retailing activities like services; sale of spare parts, gas-station retails etc. by the year 2015, and the growth rate of the industry is expected to have a rise of 5.5% (Market Line, 2012). Moreover, as per International Organization of Motor Vehicle Manufacturers, this industry is the leading driver in terms of global economic progress and the largest employer. The changing trends and rising demand for technically advanced cars are giving out more opportunities. This essay is going to be a presentation on the analysis of the Volkswagen positioning strategy with respect to the Porters models of competitive strategies. This essay would be vital, as this analysis would help in revealing the company’s competitive and strategic position in the industry.

These laws and rules will also be different in the different countries HMV Group trades in. Some of the laws HMV Group has to comply with are; fair trade act, copyright, licensing, importing and exporting, Data Protection Act.

Chevrolet’s known as the “Heartbeat of America” for a reason. Before any masterpiece is perfected, it goes through ups and downs. Chevrolet is known for their sporty cars, sports utility vehicles, and pick-up trucks. A strength that is evident in the company’s product mix is that the company introduces a new car every year. Because of this, Chevrolet owes their high sales to their loyal customers. This alone enables the company to excel above their competitors. Chevrolet has models of cars that compete with Ford, Honda, and Toyotas. Chevy introduced, the Cruz, their version of the Corolla and Civic. The Cruz, their best-selling car, is a small car that provided customers with great transportation. “Chevrolet's confidence in the Cruze rests

Global competition in the industry: There are many vehicle manufacturers throughout the world. A few common vehicles seen in my state are GM, Chrysler, Lexus, VW, Honda, Toyota, Ford, and Jeep. Each company tries to stay ahead of the rest. Toyota, based in Japan, for example was one of the first businesses to introduce hybrid vehicles. This was a direct result of the oil embargo. After having three oil shortages automobile manufacturers are creating more fuel efficient, environmentally friendly products.

The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.

· New car models and designs are being introduced each year. If Holden can focus on fulfilling; customer preferences, wants and needs with a variety of variable options.

Here Hyundai received goods from their suppliers. They will store the goods until they are needed on the production line, and the goods will moved around the organizations. The raw material of Hyundai motors is purchase from all around the world. Company’s goal is to maximize their availability of raw material, and maintain good relationship with their suppliers. Hyundai use JIT (Just In Time) approach for handling of raw material.

The marketing environment at the present situation is very competitive. Companies like Apple with iTunes store, Amazon with lots of music, movies, games and every other product that HMV sells, and many other international companies making way to UK for their business, HMV need to stand out from each one of them to continue making good business. For this they might need to make some minor as well as some major changes within company to keep on attracting customers. Lots of people have now started buying music and movies through internet via iTunes store and Amazon stores because they are very easy and less time consuming ever. HMV is facing competition from these and many other companies on its business. These companies are making it much easier for customers to shop from home and save time. HMV also has its online market but it is not as strong as the others. One reason behind it may be not going global. HMV is always trying to attract customers to their physical stores rather than the internet stores making it more interesting to the customers to shop. But this might not always be the case. Some customers may not have time to go for interesting shopping in this very busy world. So not losing its focus on physical stores it also needs to look forward to competition in the virtual internet

Although Toyota invented this new hybrid vehicle more than ten years ago, it did not offer the car to the USA consumers immediately. The main reason was that Toyota was aware of the new technology challenges. While Toyota was on the market research and new product development, other companies were focusing on merger and acquisition. Brand recognition, technology changes and improvement take several years to finish and Toyota wanted to launch a product which has cleared all the possible obstacles such as space, efficiency, speed, safety, weight which can meet all consumers ' expectations.

Competition is good for producers but better for consumers, more competition in the market means more: ideas, channels of distribution, market stability and competitive (lower) prices for consumers. Ultimately, healthy competition forces producers to offer better products and services at lower prices. Automobiles provide people with “…aspirational value in addition to a basic mode of transportation…” (Reinhardt, Yao & Egawa, 2006) consumers make purchasing “decision based on the styling, color, and concept of the cars in addition to functions and pricing” (Reinhardt, Yao & Egawa, 2006). So far, TMC has been trying to catch up with Honda and Nissan in the ‘innovative’ department. Let’s not forget the criticism the company previously faced for offering its customers “…proliferation of look-alike cars…and following rather than setting a trend” (Reinhardt, Yao & Egawa, 2006).Since, Mr.

Hyundai automotive distributors were established in 1967. The company has displayed a high level of commitment to southern Africa’s future from both an economic and political point of view.

Vietcycle TNS data shows in 2008, less than 15% of urban people with incomes of 3 million or less, while over 45% of people have  income from 4.5 to 20 million /months.[15]

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.