I Am At The Local Grocery Store

53% of consumers expressed desire to switch to eco-friendly products as of 2007. In today’s more environmentally conscious culture, that number has probably increased.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

American author and journalist, Michael Pollan, in the article titled, “Why Bother?”, published in The New York Times Magazine, addresses the topic of environmental issues and argues that the phrase, “why bother?”, is what is keeping society from changing the ways citizens use up resources. His main focus of reasoning is supported by his idea that specialization has a significant role in reducing the average consumer’s chance of changing their lifestyle and also highlights that planting your own garden would be a task which in turn would benefit the consumer in many ways, while also decreasing their carbon footprint size. He concludes that these actions taking place could have a chain reaction that would spread these practices across the nation and lead to positive impacts on the environment.

In 2004 The Home Depot’s (THD) Eco Options program began in their Canadian locations and on Earth day of 2007 in the United States. The program was created to create environmentally friendly products to consumers that would support the environment while helping consumers save money on their monthly energy bills. The programs successful audience is a combination of two groups. The first group is involved in supporting the environment while living an ecofriendly lifestyle while the other group is mostly concerned about the money saving aspect of using the products. In contrast, there is a broad audience that THD EO’s program is not successfully reaching which is made up of mainstream consumers who care about the environment but don’t bother to inconvenience themselves with adjusting to using ecofriendly options. Consumers of the programs are middle aged people who are in the market for appliances. They need home improvement needs and appliances.

The truth is that as consumers we are prone to being taken advantage of and more specifically, ripped off. How this occurs is quite simple. It is the technique of persuasion that forces people to do things, believe things and in this case purchase things that are not necessary. Tactics to persuade people can range from rhetoric devices to the structure of the message itself. Rhetoric devices, such as logos and pathos, and the structure of the message come together to ultimately persuade people to buy into things that they normally wouldn’t buy. Pathos appeals to emotion and logos describes the idea of logical reasoning. Then comes the structure of the message itself which enhances an idea to its full potential. The main purpose of these techniques in literature is to serve as writing strategies to convey an idea in words. Two examples of authors utilizing writing strategies to persuade readers that stores and advertisers manipulate shoppers take place in “The Science of Shopping” by Malcolm Gladwell and “Attention, Shoppers: Store Is Tracking Your Cell” by Clifford and Hardy. The author of “Attention Shoppers” uses the writing strategies of pathos, logos and the structure of the writing better than the author of “The Science of Shopping” to persuade readers that stores and advertisers are manipulating shoppers.

Environmental factors: In another effort to draw and retain loyal customers involved the promotion of environmental awareness. In addition to touting recyclable and environmentally friendly products, many discount stores attempted to cut back on lighting, heating, cooling, and other energy-draining expenses. They also began using recycled paper for printed advertisements and signboards. Target also sponsored Kids for Saving the Earth, a grass roots environmental organization.

Mawa Kaba Dr. Turner Ethics of the Human Good 9/9/2015 Paper #1 Assignment This weekend , my roommates and I went to Wal-Mart to shop for bathroom supplies . When class ended and we came home , we prepare to go to Wal-Mart from 8 pm to 9 in Thurmont , MD . We drove and got to Wal-Mart , but the Wal-Mart we enter did not have the supplies we needed , the size of the Wal-Mart was a little smaller than regular Wal-Mart . We then decided to go to another Wal-Mart , but we allow the GPS to take us , and we end up going to a Wal-Mart in PA . We got to Wal-Mart and looked around in the bathroom sections to see if they had what we were going for and they did . We found toilet's cover , bathroom mat and rug , shower curtains , trash can and each of

Consumerism often causes people to identify with a product or brand on a personal level. Certain products have come to represent different levels of society, with swankier products like muscle cars indicating high class and such products as generic “store brand” shampoo indicating low class. People feel that they have relationships with their favorite brands and products and define themselves by what they buy and own. The mass production of cheap products uses precious fossil fuels at an alarming rate. This has an obvious negative impact on the environment.

Cornelissen, G., Pandelaere, M., Luk, W., & DeWitte, S., (2008, February). Positive Cueing: Promoting Sustainable Consumer Behavior by Cueing Common Environmental Behaviors as Environmental. International Journal of Re

In today’s society, we are always finding ourselves following the newest fads. As we come across the latest hype such as organic products, greenwashing has become a serious fraud of many companies relating to whether product’s labels are misleading. Greenwashing is “the creation of a false idea of environmental awareness in hopes of creating an increased profit from consumption (Bell 2012).” Many companies have joined the production of implying “organic” products in hopes of luring in more customers; however, these products are being proven to be false advertisement. This false advertisement is a representation of the theory of production as companies are using misleading labels to make a profit for themselves, even if the environment pays

(Dollar General Corporation Analysis, 2014). As a large corporation, this places Dollar General in an exceptional position to contribute to the environment and provide a significant influence on customers by offering environmentally safe and friendly product selections to encourage a green environment. An aggressive recycling program is in place to avert waste from going to landfills at substantial levels. The collection and processing of cardboard waste alone for recycling saves an estimated equivalency of nearly 2.4 million forest trees a year (Dollar General Corporation, 2014). Outdated computer processors, worn store equipment, and consumable paper and plastic are also among the many recyclable by-products Dollar General keeps out of landfills with its forward leaning recycling programs. Also Dollar General’s choice to implement the use of energy efficient lighting systems and programmed central air/heat pumps conserves energy as well as keep operating cost low for greater profits for stakeholders and low cost savings for customers (Dollar General Corporation, 2014). Furthermore, shoppers are engaged routinely on environmental awareness and informed on the variety of "green" choices available. This is achieved by offering a mixture of eco-friendly items such as reusable carryout bags and environmentally safe cleaning products. Making green choices is good for

As we entered the crowd, I heard a mother say sternly, “Don't get me started on crayons, 'cuz 96 of anything is enough.” Several other parents nodded their approval with comments of “That's right” and “Why does colored wax cost so much anyway?” Slowly maneuvering my way through the throng, I saw a few shoppers in a huddle sharing a calculator and swapping coupons. When a curious, young father glanced their way, one in the huddle asked if he needed a coupon for baby wipes. He nodded yes and received one saying thanks to the group. Another mom called a comrade parent on her cell phone to ask a strategic question, “How much did a large dry erase marker board cost at Target?” The answer convinced her to keep the one in her cart. In the brief time I was there, small groups of parent-shoppers had already formed alliances ready to help each other. No one was shy, either. A conversation occurred when a Kim Kardashian look-alike mom dressed all in black asked a pink sun dress mom if she knew how long a thermos lunch box really stayed cold. She did, about three-hours, but don't push

In the courses that I have taken here at Thomas, I have not heard much about the environment, aside from in this course. Many of my other courses are about business, trying to make money over whether or not they’re doing the right thing. In one of my courses I have read about companies wanting to be more environmentally friendly, but I think companies, especially ones that do not truly rely on nature for their profits, want to be environmentally friendly because that is what their customer wants. Overall, it is my opinion that people ignore the issue, deny it, or have

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

Sunchips provides not only a “healthier” chip but also uses renewable energy and a biodegradable bag and encourages consumers to join their eco movement. Other companies, such as Pepsi and Volkswagen, are joining in too. The “Refresh Everything” project launched by the major soda chain is attempting to make its product more environmentally friendly, and Volkswagen is taking even bigger strides with its movement, “The Fun Theory,” which encourages customers to be green while making the process fun (Park 1). Other major corporations jumping on the green bandwagon include Hewlett Packard, which boasts its recycling efforts and energy efficiency, and Ben and Jerry’s with its effort to “Lick Global Warming” and employ other eco-conscious practices (Rottkamp 1). While these strategies have shed light on being friendly to our planet, the fact remains that the large portion of our population simply is not embracing it.