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I. Case Title: Sammy’s Motor Repair Shop: in the Beginning

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I. CASE TITLE: Sammy’s Motor Repair Shop: In the Beginning CASE FACTS: At age 26, Sammy Bugarin established his motor repair shop along the highway, one kilometer away from the commercial district of his town. He holds a degree in Mechanical Engineering and just after graduation; he started working as an apprentice in his uncle’s motor repair shop. He prodded his uncle to expand his business but his advice was not heeded. He thinks that the motor repair business is growing steadily. He noticed that the new car models are operated with electronic systems installed in them. Sammy believes that repair and maintenance of the new car models cannot be served adequately by repair shops existing in the area. Sammy immersed himself into …show more content…

WEAKNESSES: * No clear strategies as to how to drive out competition. * Lack of management depth OPPORTUNITIES: * Explore emerging technologies to meet broader range of customer’s needs. THREATS: * Slow down in market growth due to competitors. * Likely entry of competitor to emerging technologies too. VII. ALTERNATIVE COURSES OF ACTIONS (ACAs) a) Extending services offered as to adding car wash, installation of carbon fibers, tinting of car windows and wind shield etc. Advantage: Expanding of target market, acquiring new clients. Disadvantage: Additional manpower and capitalization needed; may also require expanding of shop area. b) Offering promos, membership cards and discounts. e.g: (free car wash, change oil and tune up, and free car check-up) Advantage: Attract customers and maintain loyalists because of freebies and promos. A very effective attraction to clients. Disadvantage: May incur little to fair increase in overhead expenses and additional work for manpower. c) Advertise. This can be done through radio commercials at local radio stations of the city, give away pamphlets and post tarpaulins at locations that are usually congested with people. Advantage: Will give awareness to other possible customers therefore adding to his market. Disadvantage: Additional overhead costs will be incurred. d) Acquire loan and put up the second branch sooner rather than waiting for 3-5years more. Advantage: In such

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