The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.
Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.
There was such a variety of topics covered in this course and I wish that I had taken it in a classroom instead of online. With this online course, I feel like the material went a little too quickly. If I were in a classroom setting, I feel that
Some areas where I need to improve include transitions between paragraphs, being to repetitive, and my conclusions. This class has definitely helped me make my transitions better; however they still could use some improvement. I have to make sure that the reader can comprehend my thought process and that my transitions do not get in the way of the flow of the paper. In some of the rough drafts for my essays I could not find links between paragraphs at all but after work shopping in class I believe that they have significantly improved. I also need to make sure that I do not repeat the same ideas or words too many
a. The first and most prominent thing that has worked well for me in this course was getting 2 attempts for every quiz and test. You told me that you believe in mastery learning and so do I. Learning from your mistakes brings an entirely new level of understanding. Also, if I do worse than expected on the first attempt I’m not stuck with a bad mark that I’m not satisfied with
This was by far the most challenging course that I have encountered while obtaining my Master’s Degree in Educational Technology from UCMO. That is not a negative comment as this course has actually impacted me professionally more than any other course I’ve taken to date. This course has taken more time to complete the assignments, more of my attention to detail, and more of my creativity. The last point was the best part about this course. I consider myself to be fairly creative and this course definitely allowed me to do that while bringing my somewhat odd personality to a professional forum. For this I am grateful. Let’s get to the good stuff, shall we?
The reason for not maximizing the revenue from ticket sales is if there will be increase in ticket price there will be lower attendance which will decrease the sales of complementary associated with sporting attendance such as merchandise, concessions and parking.
Overall, I have been very impressed with how this course is going so far. I appreciate having a short presentation on the topic each week then having the opportunity to discuss the topic with other group members. I have learned a lot from the readings as well as from other group members. By having everyone share their ideas and thoughts, I feel that I have gotten more out of this course than I had expected. With everyone coming from different educational backgrounds and experiences, it has been interesting to be exposed to different ideas and perceptions on some of these topics. In addition, having group members question and challenge my ideas have promoted me to think more in-depth and explore more closely about the topics. As of right now, there seems to be no issues with my group. Everyone participates in weekly discussions as well as writing the summary. Ideas and opinions are shared in a respectful manner
In summary, this course has really educated my view of being a teacher as well as being able to interact with today’s diverse and fluctuating educational setting. Therefore, the discussions were very good ways in understanding how
This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.
Due to a combination in rising sport popularity and the litigious tendencies of our society, ticket scalping has become a low-key issue in today’s economy. Many don’t know it (including myself before this paper), but ticket scalping is restricted, and even illegal in some states. A review of three Ticket scalping cases can give people in the Sport Management world an idea of how to prevent for the risks of a Ticket Scalping lawsuit.
As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).
Turns out the least helpful section of this course in my opinion was the chapter on actively reading. I have always been an avid reader and I’ve never had a problem with reading comprehension so most of the information and reading strategies that were presented in the text just sounded redundant and didn’t seem to apply to me. There isn’t much I would change about the course except for maybe the length of some writing assignments.
I have learned so much in this class to prepare me for a successful college experience. There were some topics that caught my attention more than others. Such as, time and stress management, University resources, and critical thinking.