The Heather Lerch Campaign

In 2016, Subaru rolled out an “I’m Sorry” commercials which aims towards the safety and reliability of their vehicles. This paper will cover how recents teen driving statistics might have caused Subaru to roll out this commercial. Subaru’s “I’m Sorry” commercial, shows teens calling their parents after they get in car accidents. The teens phone their fictional parents using a consistent message that they are “sorry.” The parents respond saying it’s okay, your safety is all that matters. Subaru’s clear intent in these commercials is to reach out to worried parents. This paper examines the ethos, logos, and pathos of this commercial. This paper will also explain how teen driving statistics have had an impact on both parents and car companies.

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.

In the article, “Dead Girl’s Parents Warn Students to Buckle Up and Stop Texting,” shows that texting while driving is hazardous and very real when Alex Brown, age 17, died due to result of texting while driving while not wearing a seatbelt. The parents of Alex Brown, Johhny Mac and Jeanne Brown, appeared in front of an audience of hundreds of Clyde middle and high school students, to educate young people about Alex’s accident and how easily it could have been prevented. Texting while driving impacts the lives of those around you. A single distraction while driving, as small and simple it may seem such as texting, can lead to the death of loved ones.

Texting and driving are activities that separately are indispensable in everyday life, but together represent one of the greatest dangers society faces on a daily basis, from the moment the car starts and transits to the desired destination. It is so easy to look at the phone while driving! Everyone justifies themselves, “it’s just a second”, but everyone also knows, that only takes a second to have a fatal accident. This is why there is the need to raise public awareness and campaigning as in the Public Service Announcement, “Don’t text and drive”, produced and air on TV by News Channel 6 ABC, where the Pathos appeal in the most powerful rhetorical device used in the PSA and Logos and Ethos are also visible, but they are inferred rather than directly enlisted.

Simply putting down your phone and paying attention to the road is a decision that not only could save the life of a driver but could save a whole family and community a whole lot of hurt. At any given time during the day approximately 800,000 people across the United States are on their phone while driving, which explains why texting is the number one distraction for teens across the country (Don’t Text and Drive-Volunteer Society of America). However, we can change this. Educating teens about the true risks of texting and driving just might save a life. Any text can

Texting and driving is more dangerous than it seems, taking your eyes off the road for even a few seconds anything can happen. Many innocent lives have been taken by distracted driving. The Public Service Announcement “Don’t text and drive”, displays a teenage girl driving in the car with some friends. The girl then receives a text from her mother that reads “You know when you’ll be back tonight?” As the girl proceeds to text back she doesn’t realize she begins drifting into the oncoming traffic lane, where a young lady is driving with her two children. Before the two cars collide, time stops and the drivers get out to conversate. Once they get back in time begins to move again and the cars wreck. In the PSA “Don’t text and drive” Produced by TranterGrey Media, pathos stood out over ethos and logos. Pathos is used more effectively element in this video.

Every American in the U.S has an addiction of being on a phone while driving. The Public Service Announcement (PSA), “The Danger of Texting & Driving” presents an American teenager texting and driving. This PSA shows and explains what can happen when a person is in a vehicle and on a mobile device. As mentioned previously this video demonstrates what consequences can happen as a result of any American simply looking at his or her phone while driving. However, this short video also can teach and demonstrate why anyone should not get on anything that will cause a distraction to the person who is operating the vehicle. In the PSA, “The Danger of Texting and Driving” filmed by Blue Lobster Productions, the video uses pathos which overshadows both ethos and logos regarding the subject of texting and driving.

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

Texting and driving was and continues to be one of the major factors of car accidents in America’s population. In the following advertisement named, “Phone in one hand, Ticket in the other” it is noted that texting and driving are frowned upon in our society, and the authorities are giving citizens tickets for texting and driving. The National Highway Traffic Safety Administration (NHTSA) had created and promoted this ad to help decrease car accidents involving texting and driving, by informing the reader, you will be ticketed if you are caught being on your phone while driving a vehicle. The ad was first campaigned April 2015 by NHTSA. There are two messages being portrayed in this advertisement. First, the text of the ad, gets the audience thinking about two possible consequences of texting and driving. Secondly, the images demonstrate what may take place if you are using a cell phone while on the road. Lastly, both the text and images work together to get the message across that if you are caught texting and driving, you will be ticketed, and the use of a cellular device while driving can lead to a car accident. The, “Phone in one hand, Ticket in the other” ad successfully portrays its reasoning for being invented, and I believe the presence of this ad will decrease the amounts of accidents in America.

Texting and driving is one of the most debated topics in society. Whether it affects all people or whether or not you’re just good at multi tasking. Yet, all people would come to the agreement that it is one the most dangerous activities to participate in and ends millions of lives yearly. "Drivers and Legislators Dismiss Cellphone Risks” published in New York Times by Matt Richtel and "LOL? Texting While Driving Is No Laughing Matter: Proposing a Coordinated Response to Curb this Dangerous Activity" by Alexis M. Farris are two articles that present variations of ethos, pathos, and logos and make identical arguments claiming that texting and driving is not only dangerous but is shaping the way Americans live. Both articles illustrate

So many other advertisements relied on the statistics of accidents occurring from texting while driving that it was viewed as a sort of failed tactic. It does utilize, however, logical reactions from the characters witnessing the car crash. This realistic situation is logical to viewers everywhere. In four short minutes, the video creates an emotional attachment to each of the characters. There are people of color, men, women, children—someone for everyone to relate to. For example, the man driving his truck sounds hopeful about the future while speaking with his wife. When these characters are suddenly thrown into this violent situation, many viewers may feel upset. AT&T is a well-respected cell phone company who could easily encourage as much cell phone usage as possible in order to gain more money from activities such as data usage, but instead promoting safety. This proves gives the author credibility by showing the audience that even such a large company truly cares about the well-being of the general public. The fact that they are working so hard to discourage texting while driving speaks volumes about the company’s

Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

C: Conclusion about this detail: It is very important to first acknowledge the dangerous impact of this distraction’s alarming statistics that shows about the safety of driving while texting. Many people don’t see and think about the consequences that can occur in this situation. More and more companies are implementing new strategies, for instance, signing a pledge not to use the phone while on the road, and these new changes are adding more responsible drivers. But it is still not enough to say that we have gained control over the problem.

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.