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The Millennial Behind Maiden Home Summary

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I. Summary
In her Forbes.com article, “The Millennial behind Maiden Home wants to make custom American-made furniture affordable”, Vivienne Decker writes about how its founder, Nidhi Kapur found inspiration to start her own company, when in 2013 Kapur shopped for her first ‘grown up’ home with her husband. To her frustration and disappointment, Kapur found the selection and quality was at odds with the price of furniture offered at “big box” stores. All too often, Kapur found poorly made furniture with generic designs. ‘Fabrics pilled, cushions flattened, and the frames wobbled with normal wear.’ (Kapur para 4). Moreover, when it came to ordering custom-made furniture, Kapur experienced long lead times that added to her frustration. She …show more content…

Kapur stresses the need for quality control. She embraces the philosophy that by owning the product, she controls the quality and thus delivers better value. Before Kapur could start her company, she secured financial backing via angel and strategic investors. Furthermore, she was fortunate to find a group of advisors in her initial investor pool, including former mentors from Birchbox and Google. Kapur has big dreams for the future of Maiden Home. ‘We want to extend our mission of top design and quality at an accessible price to every category in the home.’ (Kapur para 22). Many of her customers purchase pieces from across brands because they want a consistent look and quality, when furnishing their homes and want to streamline the process. Kapur sees this as an opportunity to be a one-stop shop for her customers, with products for every room of a home.

II. Critique
Decker’s article makes the point Kapur has plans to completely overhaul the furniture buying experience. I cannot say that Maiden Home’s business model is the solution for the modern consumer. Buying furniture is a very personal experience. Some customers will not be able to properly imagine how a piece of furniture would look in their home, due to the fact that the only representation they are seeing is on a computer screen. Furthermore, I believe people on

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