I Want To Join The Atlanta Hawks Organization

We are going to start with a bit of History, when the NBA League started marketing was a heavy and important part, due to the fact that there needed to be followers in order for the association to continue “living”. The 1960’s were a known for their purity and realism, followed by the

The sport management programs boast a business-centered curriculum that touches on topics such as finance, economics, marketing, brand strategy, race relations, human resources and organization behaviors and management. Students who are pursuing a bachelor of arts in sport management will take business and liberal arts prerequisite courses during their freshmen and sophomore years. Students must apply for acceptance into the upper-level program at the end of their sophomore years. Admittance to this program is very selective because it is based on the students’ performance and their demonstrated commitment to sport industry careers. All courses are taught by faculty who are personally experienced with the global sports

The Portland Trail Blazers organization is a sports entertainment company dedicated to not only winning NBA Championships, growing new basketball consumers, providing superior entertainment, value and service to the people but making a real difference outside the basketball arena in the local and regional communities. The Trail Blazers work outside the arena to make a difference in the local and regional communities by effectively serving people in need. The Trail Blazers enrich the lives of all of the people associated with the Trail Blazers brand as we thrive to diverse opportunities and contributions through charitable donations, solid ethnics and morals within the employment hiring’s and extreme respect for all

Athletics Supreme has compiled vast amounts of research in respects to identifying who they should focus their advertising towards. They have conducted many segment and target market analysis focus groups and surveys. The company believes that they can now get the biggest return on their advertising if they focus their sights on the high school and college athletes. In Alabama, the fans are extremely loyal, they love their sports no matter if they are playing it, taking a road trip to see their favorite team play, watching their kids play, or if they are watching it on the television. They purchase uniforms, apparel, they decorate the yards and cars, they even go as far as to have their food and deserts reflect their favorite team’s colors, the mascot, or the logo. With advertising that Athletics Supreme carries all the sporting equipment, apparel, and tailgating needs will increase sales on this department drastically.

As an Accounting major, I am very interested and have become fond of learning about the varying business aspects within the sports industry. As a result, I decided to conduct my interview with a professional that is associated with the business operations of athletics. The person that I interviewed was Dawn Reynolds, the Senior Associate Athletic Director for Business and Finance here at the University of Miami. After initially getting in contact with Ms. Reynolds a few weeks ago, I was finally able to meet with her briefly and conduct my interview on November 30, 2010, in room 261 in the Hecht Athletics Center. Just to give a bit of background information about Ms. Reynolds, she is from Elmira, New York and now

Recently Nike dropped a commercial titled “Want It All” and it is an extremely interesting advertisement. Nike just became the new official sponsor of the National Basketball Association (NBA) and it needed an advertisement to excite the fans of the league and get them excited for the new season. Nike took the spot from one of its top rivals in the athletic wear world, Adidas, so they needed to put out a strong front and show people that they were just as good if not better than their competitor. Nike is an extremely well known distributor for athletic wear and sporting goods. In the commercial, Nike uses a fictional person who goes by the name of Donte Grand and is an extremely skilled basketball player. He grows up in the inner-city and does not come from a lot, but he excels in basketball and shows that no matter where you come from, if you want it all, you are going to have to go and get it. Throughout the commercial, he transitions from his front yard to the local outdoor court, to his high school, college, and eventually pro teams where he is playing in the NBA Finals which is the championship with big time Nike sponsored players such as Kevin Durant and Lebron James. The advertisement uses ethos and pathos to help convey its message.

Phil Knight and his track-and-field coach Bill Bowerman found one of the world’s well-known sports brand, Nike in 1964. With the beginning of Nike first “office” being the laundry room of Knight’s family home it has now become the biggest sports and fitness company in the world with international recognition. The vision statement of Nike as an organization was to think ahead in the long term and not to simply focus and be content with the present as described by Tom Clarke, chief executive of Nike.

“What really excites me is digital, especially in sports it changes every day…When I was at Michigan, the idea of digital had not really been there yet so I kind of brought that element to the table, it’s more prevalent now across universities” said Maleh as we discussed the role of digital marketing in sports today. It was great to get his take on this topic as we live in a society that is greatly impacted today by social media and the digital world and how we should be preparing ourselves for the role it will play in our professional careers. It was also helpful to understand his role as a marketing coordinator with the next. Being someone who is interested in sport marketing as a career, the position of a marketing coordinator is an entry-level position that may be available to me after graduation so it was wonderful to hear what the role really entails especially for such a popular organization such as the New York

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The lessons sports can teach us reach tremendous heights. Through sports, we receive a grasp of new heights and new abilities once unknown to an individual. One of the various ways humans come into contact with sports is through merchandise. In an economy-driven world, not a day goes by where an individual does not see an advertisement of some sort of product related to sports; two of the more popular brands are Nike and Adidas. Both these companies use catchy slogans that both, entice the buyers, and also place a thought into their mind. Nike uses the slogan, “Just Do It”, and Adidas is often seen with slogans like, “Impossible is Nothing” and “All In”. These slogans demonstrate the importance of determination and perseverance into the every-day

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

The career of a sport management professional offers a large number of various positions. One such career is that of a director who specializes in promotion and development. “Promotion and development directors are hired by sports teams and school athletic programs to design and implement promotional campaigns that will increase ticket sales” (Sports Management 1). The biggest part of their job is to provide a profit for the organization they are working for. Directors set up opportunities for the sports team to make money off of sponsors. They also set up deals with advertisers to pay a sum of money in exchange for their ads or products to be listed or shown at their sporting event (Sports Management 1). Good advertising and production of cash flow go hand in hand while promotion directors try to help them to succeed. Development and promotion directors play an important role in developing a profit for their organizations.

Through market research, Nike found the most impressionable consumers were these Football Obsessed Teens. Generally, these teens were around 17 years in age, Nike’s target age. Nike felt that the “17-year-od consumers were more independent, more driven in their football goals, could choose their own brand, buy their own products and form brand loyalty.” However, Nike recognized that this change would require an adjustment in their marketing efforts. Primarily, these consumers were not just “aspirational” but rather “inspirational,” a type of consumer that will want the tools to become the best possible player.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

Katherine Schuler, a quick study, advanced successfully into new role of senior vice president of marketing; joining B&B’s executive team. Her dimension of leadership was learned over time, and not inborn (Ibarra & Oboradu, 2009). She primarily focused on developing a new strategy for marketing and implemented a promotional plan to drive increased profitability. During this time, Schuler was concerned that members of the company had various perspectives on where B&B’s marketing efforts were headed. The organizational goal and vision was to provide; “unique merchandise and extraordinary in-store service, which reflected the founders’ understanding of B&B’s core customer and their dedication to selecting “great” employees” (Hill & Kindley, 2015, pg. 1).