I Want to Pursue My Graduate Program from HULT International Business School

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

I am studying marketing here at the University of Florida because I am interested in the buying and selling of goods/services. I find things like television ads, target customers, different brand logos, and commercials very interesting. Jimmy Johns for example, has really funny ads on the television and radio that market there product. Companies like Southwestern Advantage sell educational systems door to door. I think that is a very interesting way to market their product. I know that I am not into finance or accounting but at this point in time marketing is my best option. If I ever change my major it would become Economics or Sociology.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Collegiate High School is for those who want to challenge themselves and attain college credit/associate's degree while simultaneously completing a high school diploma. Also for those who want to get a head start in their education and in life, I am one of those people.

Growing up, I have been an individual who has pushed myself beyond the minimum requirements in order to succeed. In high school I excelled in both academics and athletics. I graduated in the top 10% of my class and lettered in hockey and tennis my sophomore, junior, and senior year. I worked hard and put in extra time in order to set myself apart from others. Succeeding in both school and athletics made me a responsible, reliable, and an organized individual. These experiences made me a versatile individual and have given me a work ethic that has benefited me with my academics in college and with my work and volunteer experiences.

I have excelled at every subject, achieving various honors throughout my years at Bellefonte. I have challenged myself greatly by taking various engineering classes at the high school, so that I can see what is to come in my future. These courses are designed to push students outside of the normal classroom routine, making me focus on real world applications of the material. In these courses, and all of my schoolwork I strive for perfection, pushing myself to my limits to achieve it. When faced with challenges I strive to overcome them in any means necessary. I strive to have challenges in my schoolwork, so that I can push myself to solve them. I do not back away from any challenge, rather I seek for them to show myself, and others what is

Looking at how I perform at an academic level, there is no surprise to anyone that I am among the top of my class, with hard work and dedication I have fought my way to the get the spot I currently hold. To get to the spot, many challenges had to be overcome and a lot of effort had to be put in. Along the way, I discovered this helped my development into the type of student I currently am.

In order for my students to succeed I must have goals set for myself. My first action is to continually grow in my

It is something I truly enjoy and cannot get enough of, I am constantly talking about what I learned in marketing class and how it relates to us as consumers. I do not want to pursue a career in something in which I do not have any interest for and will not enjoy working in. Marketing has become a passion and something I have learned to love dearly. With marketing you can accomplish a lot, when people hear marketing the first thing that comes to their mind is adversting, this is the reputation marketing has gained in the past years. In reality it is more than just advertising, it is about the consumers, the way they think, the way they react to prices, where a product is placed, how the product is placed, the labels on the product, the way it is manufactured, and how it gets from manufacturer to consumer. Even though MyPlan.com results said I am 60 percent introvert and 40 percent extrovert, I want to be able to fill the extrovert niche in the marketing world. I want to be hands on with the customers, being able to be part of getting the products to the right customers at the right time, right place, and right price. Overall being able to communicate with the customer and understanding their wants is one of the main priorities in marketing. You see marketing is more than just billboards and

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

The marketing internship I was lucky enough to participate in at the University Center has been a very educational and valuable life experience. This internship has taught me many lessons that I can apply to my future career. For clarity purposes of this paper, I have listed my original education objective first and it will be followed by details about the progress of achieving that outcome over the course of the internship.

When it comes to school, I have tried to better, challenge myself and further my academic

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.