I am an executive of XYZ, Inc., a well-known company in United States for its luxury watches,

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I am an executive of XYZ, Inc., a well-known company in United States for its luxury watches, jewellery and handbags. There are 22 retail outlets in whole of United States. Achieving great success in the United States the company has decided to expand their business and open their retail outlets in different countries. To start off with the company has decided to open their first international store at Shanghai, China. Then after a year of time the company has decided to open stores even in Brazil, Russia, India and China.
For the short time change I as an executive will study the market of Shanghai. As my company deals in luxury goods which are quite expensive I would target the customers who are rich and uses such product on daily
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For next venture I would ask my employees to visit the targeted countries, i.e., Brazil, Russia, India and China to study the market there. I would even ask them to find out the perfect areas to do marketing campaign and open the shop. I would ask the manager to open up new production unit to produce more product for selling in the new countries. I would ask my Human resource team to hire new employees and even sent the manpower to the targeted countries so as to take over the stores there. I will ask finance department to gather money from different sources at a earliest. I would even try not to repeat the mistakes done in my previous venture at Shanghai and try to use the concepts which were successful there.
I would take up corporate social responsibilities so as to make the hype for my product. I would try to give my products to the film producers for free to showcase my products in the film so as to get more customers. I would first try to cover up different states in china as my product was quite a hit at Shanghai and it would be easier for me to sell my product in the same country. I would ask my manager to bring up new ideas for promoting the product and attract more customers. I would even ask them to develop some new products and hire some local employees so as to handle the customers better and understands their needs.
Having done with the promotional activities I would
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