I) the Importance of Employee Motivation to Increase Productivity and Stronger Customer Relationship

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I) Introduction
a) Definition
b) Plan of the research

II) The importance of employee motivation to increase productivity and stronger customer relationship III) Motivation Theories a) Maslow’s Hierarchy of Needs b) McClelland’s achievement Theory c) Herberg’s Hygiene Theory of Motivation d) Vroom’s Expectancy Theory VI) Conclusion V) References

I) Introduction a) Definition
According to Sims (2002), motivation is the process of satisfying internal needs through actions and behaviors. It is concerned with a composite of mental and physical drives, combined with the environment that makes people behave the way they do. According to Adair (2004), motivation is about
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This will lead to a good public image in the market which will attract competent and qualified people into a concern. As it is said, “Old is gold” which suffices with the role of motivation here, the older the people, more the experience and their adjustment into a concern which can be of benefit to the enterprise. One pioneer in motivation theory, Frederick Herzberg posited that the only way to motivate employees long-term is to give them challenging work where they can assume responsibility. According to Herzberg there are two dimensions to jib satisfaction: motivation and hygiene. Hygiene refers to variables that relate to an employee’s environment such as company policies, supervision, salary and working conditions. Herzberg perceived the hygiene factors not as motivators, but as areas of potential dissatisfaction. Herzberg claimed that if employers satisfactorily address hygiene issues, there is greater employee satisfaction.

III) Motivation Theories a) Maslow’s Hierarchy of Needs Organizations that strive to meet the needs of their employees attract the best people and motivate them to do excellent work. Some insight into how this may come about is provided by psychologist Abraham Maslow’s hierarchy of needs theory. Maslow’s basic idea was simple: People will not be healthy and well adjusted unless they have
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