IAT And Regression Analysis

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The IAT is basically a test that gauges the strength of an individual’s implicit prejudices. The experimenter asks a participant to push corresponding buttons when a word or an image is projected on screen. They then measure the “association” speed (pushing the button) a participant make. According to Anthony Greenwald, “If two concepts are associated, it is easy to give the same response to exemplars…” (Erwin, 2007). So if an individual has a positive view of a certain group, it will be easy for the person to associate that group to positive words or concepts. If the person’s view of another group is negative, it will automatically associate it with negative concepts. As I sit and think about the outcome, I have to admit that they are pretty
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