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IKEA's Marketing Strategies

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IKEA's objectives are focused to its marketing strategy. The company has launched a new viability project which will take it through the year of 2015. This plan will take into consideration socio-economic and environmental issues. IKEA, in order to achieve its goal, uses the SWOT analysis. This is a strategic planning tool that identifies the strengths, weaknesses, opportunities and threats of an organization [1]. In particular, SWOT analysis is a standard, which evaluates what a company is able or unable to do, as well as its possible opportunities and threats. The process of SWOT analysis involves the gathering of information from an environmental analysis and its separation into internal, strengths and weaknesses, and external issues, opportunities and threats [1]. As soon as the procedure is integrated, SWOT analysis lays down what shall help the company to achieve and complete its goals, and what barriers must be faced, overcome or at least limited in order to achieve the desired results. IKEA’s Strengths: The strengths of one company refer to any element of the business that makes its products or services valuable. To begin with, IKEA is an established global brand which has managed to attract main consumer groups, while with its vision "to create a better everyday life for many people", it promises and offers the same quality and variety around the world. Moving on, it is reputed for its strong concept and its "democratic design", since it offers a big variety of

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