Essay on INTERNATIONALIZATION OF KOYO JEANS

REFERENCESBBC WEB SITEwww.bbc.co.ukCLARKS WEB SITEwww.clarks.co.ukKEY NOTEMARKET REVIEW 2006 CLOTHING AND FOOTWEAR INDUSTRYMINTEL MARKET REPORThttp://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=220168THE TIMESONLINEhttp://business.timesonline.co.uk/tol/business/economics/article732688.eceVERDICT MARKETING WEB SITEwww.verdict.co.uk/marketing

In the 21st century, the fashion industry remains prominent as it continues to rise in an era of global trade. Developing in the late 19th and early 20th century, the fashion industry was on the rise with newer technologies that stimulated new manufacturing practices and further improved the growth of a soon to be “multibillion-dollar global enterprise” (Major). Fashion is a an art that conveys human expression through clothing, in which many individuals are willing to spend money on and experience whether upscale or simple. Therefore, parts of the fashion industry affect and influence the quantity and quality of clothing as shown by the many manufacturing processes of both the ready-to-wear and haute couture industries, the many types of commercial advertisements and media produced by the marketing branch, and by the profit margins of different companies within the fashion industry.

In order for a firm to create competitive advantage, it needs to create a set of activites that can deliver value to the specific product and services it offers to its customers. To start talking about my life as a “value chain”, I may need to compare it to a specific product”. This is going to take precedence both in my personal life and professional life.

The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)

The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years, reports MarketLine. Clothing retailers account for the largest share of the market at almost 65% in terms of value. We will first seek customers locally, but will increase our range as we build our brand and are confident in our image.

The value chain is one of the critical elements of a company’s strategy in today’s competitive world, because company’s profit depends on how the successful and efficient it runs its operations and how the end product appeals to the customers at a price that covers all the expenses of the company.

II. Over the past few years, fast fashion has been an extremely hot segment and source to help some clothing companies increasing on their economic growth.

Globalization, which is best defined as the expansion of cultural, political, economical and ideological relationships regarding worldwide social exchange and interdependencies, is the underlying motif in Rachel Louise Snyder’s novel, Fugitive Denim (Conley 531). In this work, Snyder uses a theoretical pair of denim jeans to explore the workings of the global market, from the harvesting of the cotton used in making jeans to the fashion design behind the pants seen in stores around the world. Being the beneficiary of inexpensive goods, capitalist nations like the United States and much of the European Union neglect to realize their low-cost end products come about as a

The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.

The series of activities that are enacted by a firm that add value to a product beyond the cost of the production are referred to as the value chain. Harley Davidson offers a combination of superior performance and unique attributes within its value chain that promotes their core competencies and provides them with a competitive advantage.

3. Yahoo Finance. (2013). INDUSTRY CENTER - TEXTILE - APPAREL CLOTHING. Available: http://biz.yahoo.com/ic/320.html . Last accessed 09th MAR 2013.

Increase customers’ value by adding value to features of the products, improve customer service by being more responsive, increase the range of complementary products and modify as per orders. Differentiation should promote long-term profit and growth. Moreover to benefit from cost advantage, identify both primary and support activities are clearly identify, required a strong know1egde of organization value if value chain will disrupt. Analyse how to create customer value, recognize cost drivers from each activity and identify between link activities by reducing cost from one to

The company based its success on 3 pillars of Strategy in the field of Quality, Synergy and Internationalization upon the New Management under the leadership of Lee Kun-Hee. The new management was focused on achieving Quality over Quantity, Low cost Products to Differentiation and Cheap Wages to pioneers in Technology and Branding . The key areas where the company focused were:

date is not to close to the launch of a new range of Jeans from Calvin

The value chain analysis (shown in appendix) was also generated by Michael Porter. This model is referred to “identifying ways to increase the efficiency of the chain” (Investopedia, n.d.). Furthermore, the overall objective is to produce maximum value with minimum total cost and establish a competitive advantage.