Ibm Case Study Essay

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IBM in the 21st Century: The Coming of Globally Integrated Enterprise (Case Study) By: Shareeki Smith Boston University "IBM in the 21st Century: The Coming of the Globally Integrated Enterprise," HBS case 9-308-105, October 7, 2009 Abstract In this Case Study, IBM illustrates a great example of taking a company to a global level by providing great leadership and making great decisions. IBM was able to notice their opportunity to provide their services outside the US and put together a plan to make sure it was successful. IBM also shows how they were able to go from being a hardware supplier to a software supplier, which opens up more opportunities for their company to survive even during hardships in the economy. In this case…show more content…
IBM also managed to capture popular culture's attention thanks to Watson, its artificial intelligence program which played Jeopardy! Better yet, Watson beat champions Ken Jennings and Brad Rutter. Banner year, indeed. (Fortune 500, 2012) As stated in the case study, IBM was able go outside of their comfort zone by only providing hardware and move into being a software provider. This decision was great being that they were able to avoid a status quo trap [Heading 2]1 [To add a table of contents (TOC), apply the appropriate heading style to just the heading text at the start of a paragraph and it will show up in your TOC. To do this, select the text for your heading. Then, on the Home tab, in the Styles gallery, click the style you need.] [Heading 3]. [Include a period at the end of a run-in heading. Note that you can include consecutive paragraphs with their own headings, where appropriate.] [Heading 4]. [When using headings, don’t skip levels. If you need a heading 3, 4, or 5 with no text following it before the next heading, just add a period at the end of the heading and then start a new paragraph for the subheading and its text.] (Last Name, Year) [Heading 5]. [Like all sections of your paper, references start on their own page. The references page that follows is created using the Citations & Bibliography feature, available on the References tab. This feature includes a style option that formats your references for APA 6th

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