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Ibm : The Current Ceo Of Ibm

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INTRODUCTION.
IBM, established on June 16, 1911, is an IT based company and also a multinational technology and consulting corporation based in America, have its headquarters in Armonk, New York. IBM specialises in the manufacturing and marketing of computer hardware and software, and provides infrastructure and consulting services in areas like mainframe computers to nanotechnology. Ginni Rometty is the current CEO of IBM. (IBM, 2013)
In the year 2000, there was a decline in customer demand and the extinction of the dot-coms. The year 2000 is seen as a year when the true meaning and importance of e-business was revealed. In the year 2001, the need to focus more on B2B was a major prerequisite to succeed in the e-commerce industry, information technology. Furthermore, IBM introduced a new generation of servers in order to meet the demands of its customers as well as providing support for e-business. The year 2000 also recorded a change in IBM 's leadership. Samuel J. Palmisano was elected president and chief operating officer in the year 2000, two years afterwards he became the CEO of IBM.
.WHAT IBM DOES;
Global Business Services (GBS)
IBM provides consultancy and systems integration, and management services with its Application IBM aimed to deliver value to customers by providing them with consultancy services in order to improve and satisfy their customers, using analytics and optimisation Services which is mainly focused on providing maintenance/ support as well as
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