Ibm's Corporate Culture

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IBM’s Corporate Culture Table of Contents
Abstract 1
Roots 1
Company 1
Culture 2
Culture 3
Impact 3
Managed 4
Results 4
Troubles 4
Wake Up Call 5
Refocus and Restore 6
Company 6
Customer 6
Stakeholder 7
Employee 7
Atmosphere 8
Results 8
Summary 9
References 10

Abstract
This is an analysis of the culture at IBM and the impact that it has had on their success. Corporate culture is significant in that it “influences the behavior of everyone within an organization and, if carefully crafted, can have a significant positive effect on organizational success” (Certo and Certo, 2006, p. 423). Louis Gerstner proved this at IBM during his tenure from 1993 to 2002 when he revived IBM by refocusing on their culture.
Roots
Company
The
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Watson, Jr. Thomas J. Watson, Jr. maintained the legacy and culture established by his father and helped to establish IBM as the world’s premier computer company with the introduction of the System 360 in the early 1960s. Watson focused nearly all of IBM’s people, resources, and capital toward the development and deployment of the System 360. That gamble paid off enabling IBM to garner over 90% of the exploding market for large computer systems. IBM’s near monopoly in the large computer marketplace provided tremendous growth and profitability for nearly 25 years. However, the personal computer revolution of the 1980’s (started by IBM, ironically) brought the glory days of IBM to an abrupt and near tragic end.
Culture
Impact
The impact of IBM’s culture during its first 75 years was profound. To be an employee of IBM meant being a part of IBM. If one were to ask an IBM employee - whether an engineer, an executive, or a janitor, “What do you do?” the answer would almost always be the same, “I’m an IBMer.” IBM was deeply committed to its employees. If an individual’s skills were no longer needed in one part of the company, IBM would relocate that individual to another part of the company and provide them with whatever training they needed to again become productive. Even during the great depression of the 1930s, IBM maintained and even grew its employee base, enabling the company to capitalize on

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