Ibm's Smarter Planet Poster Essay

One of the most common “arguments” we encounter in our every day lives are those presented by visuals. Practically every image is an argument in and of itself; every image, from a modern art piece to an advertisement on TV was created to send a specific message. These images often utilize several rhetorical strategies to persuade their audience to think a certain way or buy a certain product. Utilizing emotional, logical, and authoritative appeals, these advertisements are often painstakingly put together by experts in commercial advertising. This advertisement release by Nike is no different. The creators have paid careful attention to how its audience’s eye is going to move through the image, what rhetorical appeals they will focus on, and

It is a mystery to me that, as impactful as brands acknowledge the ads to be, they are often numb to changes in the society as well as feeling the need to portray them in their ads.

They knew, not only how to appeal to public demand, to create images that their audiences would find appealing – as mentioned earlier in this section – but also, how they could influence and change the opinions of those whose sentiments they were supposed to appeal to. Briefly, it seemed as though the artists were extremely aware of the effect their advertisements had on those who viewed them. The ability to influence, not only the consumer habits, but also the opinions and beliefs of the people exposed to their ads, was something all the graphic artists realized as a power they possessed. In fact, the designers acknowledged that being able to influence opinion through their creations is what made them successful in their respective fields. They stated the need for the consumer to become enamored by the idea being represented in the ads. In other words, a successful advertisement involves more than just getting the target to purchase the product being portrayed, it requires that the person seeing it be sold the lifestyle that the image champions, implicitly or

We often see ads like this on billboards, in train stations, or on a bus, most of us will simply gaze at it without thinking deeper about the subject matter, then go about our day. As we see an ad we often don’t analyse ads, however the message may implant into your subconscious. Using images is an excellent tactic to get a deep message across without making the audience reading anything. The WWF(World Wildlife Fund) uses this philosophy to convey the message that every forest destroyed by deforestation is another step closer to killing ourselves as a species. The World Wildlife Fund is an international non-governmental organization focused on conserving biodiversity and reducing humanity’s footprint on Earth’s environment, doing this through generous cash donations. They use this ad to improve awareness of the issue of deforestation.The World Wildlife Fund (WWF) used this ad to inform the everyday person to the symbolic effects of deforestation in 2008. The simplicity of this advertisement makes it far easier for the

1. What types of audiences (resistant, neutral, and sympathetic) will you appeal to, and/or what appeals (ethos, pathos, logos) will you use?

How are commercial ads changing the way we perceive and consume products? Our technological world is ever evolving and in order to preserve their stance in this evolution companies must adjust the way they advocate their products. During Super Bowl XLIX Always released a revolutionary commercial investigating how we identify with the phrase “like a girl”. The “like a girl” campaign was not only groundbreaking because it was the first feminine product to land a spot during the Super Bowl but it also created a movement from a video.

Environmental advertising usually becomes dull, and ignored, so companies and organizations which are interested in this aspect have focused on the visual and conceptual side for an advertisement because they have a huge influence to attract the viewers. So, now most global warming’s advertisements exhibit the dangers of global warming and how they harm the environment and the animals that live within it by the visual and conceptual side. Therefore, Ecoeduca’s advertisement has many of the visual effects like the colors, place, and text.

With consumer culture rapidly increasing, commercialism is at its peak. Branding has become an identity; the way the public defines itself and actively relies on it to express its beliefs and personality. The consumerist community is heavily influenced by graphic designers through form of advertisement, designed to reflect the mass-media networks in a sophisticated manner. (J. Berger). A study by Daniel Yankelovich shows that an individual living in a city 30 years ago, experienced approximately 2,000 ads messages a day, compared to estimated 5,000 today (Yankelovich,). By visually communicating a message, graphic designers influence society’s decision making therefore, being accountable for the message they are conveying, whether it is positive or negative.

Everyday we are faced with choices. Life is full of them. But we should be happy because it is a good thing to have the freedom to make our own choices. But with so many options, how do we make our choices? For example, with television commercials, advertisers need to be very smart and creative with how they endorse their product because seconds count. Sometimes we are not even fully listening to what the commercial is about, but there is something that sticks in our minds to influence us to act one way or another. One way advertisers use creativity and cleverness is through the use of slogans. However, while slogans are fun, they do have an ulterior motive of influencing our behavior, subconsciously. This can be accomplished without use being fully aware through either persuasion or manipulation. While both strategies influence our subconscious mind, there is a difference in how each of them works. In this paper, the two strategies, along with the two levels of our minds, will be explained so we can better understand how a slogan works to influence us. Slogans have been used for many years and exist in all cultures, even fictional cultures as seen in the novel, Brave New World. This paper will show how the slogans used by World State leaders in Aldous Huxley 's Brave New World are similar to slogans used today by advertisers to infiltrate the subconscious mind and influence behavior.

For an Ad campaign to be successful there is always a clear message and a well thought out consumer insight that intersects between the interests of the consumer and features of the brand. The main intention of the consumer insight is to connect with the target audience on a deeper more personal level and to achieve this as an advertiser you must understand their underlying mindsets, motivations, desires & aspirations. For consumer insight to compliment the campaign it needs to work in synergy with the media chosen to appeal to the particular target audience. This paper will assess three successful campaigns where the brand has affectively reached its audience through consumer insight and its use of media to deliver the one succinct message.

When it comes to advertising, certain things have fallen into a same-old same-old type of rhythm. While we’ve seen somewhat new content and creative ways of presenting it, we still know what to expect from advertisements. Pretty people, cars driving through the desert, and people talking up fast food flicker across our televisions numerous times a day. Very rarely do we see something that steps outside of the norm or makes us challenge our views on something. With BMW’s film campaign “The Hire” and Dove’s “Campaign for Real Beauty”, the companies presented controversial ideas about their products that were meant to challenge people’s ideas on things like fancy cars and the beauty industry.

The media is one of the main influencers in our lives, although some of us may not like to admit it. We rely on it to test products, provide reviews, and shape our views, among other things. With this being the case, advertisers have found different ways to entice different audiences and provoke emotional responses with imagery, sound, and audio cues. This essay about a media advertisement will bring you through these aspects and explain them more in depth pertaining to my individual piece. My advertisement was one meant to inform the audience on harmful practices that are causing the destruction of our forests, and along with it our air. This advertisement is about deforestation and our air quality.

The most effective ads are ones that we don’t even recognize as advertisements. Like ads we see in television series, news, movies and even on clothing. We are manipulated quickly by common objects, characters, or ideas that are transformed into things that all Americans desire, hope for, fear, believe the most. (Jack Solomon).

A picture is not worth a thousand words, but a million. Advertisements with pictures have been shown since marketing was born and yet they are still shown presently. Not only are they merely cheaper than other advertisements, they are effective. Advertisements are intentionally considered to be announcements of merchandise for sale where they can be established in Newspapers, Magazines, and Web sites. What people don’t know is how much thought actually goes into making Advertisements, due to the fact that one may only have a simple picture with a logo. However, that one picture can provide a great advertisement. A picture or design can portray something that is not just seen by the naked eye; but makes you wonder and

Most advertisements are consisted of pictures and videos, which are designed to propagandize the corporate image and do persuade to public, they always focus on rhetorical figures constructed from visual rather than verbal elements (Phillips & McQuarrie, 2004:114). Advertisement is ubiquitous and forms a vast superstructure with an apparently autonomous existence and an immense influence (Gottschalk, 1999:316). Consumers may learn inferences under the influence of communicators’ desire（O’Donohoe,2001:91 ; Mick & McQuarrie,2003:424）Plus, according to scientific research on human brain, selection on visual content can produce a fast electrical response in the left-brain hemisphere, which suggests the companies have to creative the most