Ice Cream Galore Btec Unit 9

To get even more sales if you kick in so much of each sale towards your child’s school, church etc it will make people want to buy yours over other peoples because you support local causes and if they buy from you so do they.

value of $10,000. TCD was very grateful for the donation but would not have purchased these materials for the

Describe the promotional mix used by two selected organisations for a selected product or service.

The business looks at the community and evaluates the needs of the individuals who live in the community. Many individuals have children in the community, and the economy is not in a terrific place. Children’s Stop Resale Shop has gathered different items from friends and family members to have products in the store on the opening day. Future items will be purchased or donated by local individuals in the community. The owners will sell the items to the public at a price low enough to be affordable to the community yet high enough to support the business. Purchasing quality items only will allow the community to know they are purchasing product that will last and look amazing on their children. The community can contact the owners and set up an appointment to bring in merchandise they are looking to sell to the shop. The shop owners will purchase items they believe will sell and will donate any leftover items to local foster families and shelters. This is another amazing way

The money from the store goes to people who need help paying their rent and utility bills. Because I am an entrepreneur, it has become a huge passion of mine. I love organizing the displays and helping the cashiers bag. I also sort clothing donations, so I get to help decide what goes into the shop. I love volunteering there because it makes me feel like I am running my own store. It feels like I am creating my own displays, bagging items that I have sold, and choosing the items that I would want in my

World Vision Canada organizes many fund raising efforts by advertising online, direct mails, television, print and as well as on the radio. Apart from that strategy World Vision Canada also raises fund at popular events, malls, concerts, and also through street and door to door campaigns. This also creates awareness amongst Canadians and provide them an opportunity to contribute towards World Vision Canada fund raising

All of the money that people spend or donate at the store goes straight back to the community. This store is very important to this community

The company strives through corporate giving, event sponsorship, and philanthropic involvement. It has donated more than $1.6 million to organizations in the communities where they do business. It maintains a bulletin board in each facility that post all community involvement activities, and proposals. Their sponsorships include Tour De fat, MS 150 Best Damn Bike Tour; Ride the Rockies Tour, which all donated proceeds to non-profit groups.

Their main target customers was said to be the “young, cool and competitive teenagers”. Other than these groups, they were also targeting the athletes and sports enthusiasts.

* You need to acquire core knowledge of how businesses combine promotional activities, such as advertising and personal selling, into a promotional mix and of how these choices are vital to the success of a promotional campaign. * You will need to consider how promotional activities are designed to alter customer attitudes, and investigate how the cost of promotional activities affects the final choice of promotional activities.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Every business will require the use of a promotional mix as without this you could have the best product at the best price but you will never generate any sales. Businesses need to make use of various above and below the line promotions to sell their products.

Another key activity is marketing using things like: email, print, websites and social media. NLI Inc recently purchased Candia Springs Adventure Park after it went bankrupt. To bring in new customers NLI did a mass email marketing campaign. This campaign was an unexpected failure because the previous owners tarnished the park 's reputation. Doing things like bad mouthing in front of children at the park and chaining himself to a water slide when the park foreclosed. These mass campaigns do not have a specific target group so they are not expected to have a large success rate. Few will look at this advertisement and even fewer will pull out their wallets in response to it.

UNICEF mobilizes political will and material resources to help countries, particularly developing countries, ensure a "first call for children" and to build their capacity to form appropriate policies and deliver services for children and their families.

To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).