Ice Design: Target Market

PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

Luxury fashion brands tended to target their customers demographically by their age, gender, income, and lifestyle. Kate Spade & Company used to target middle aged women, suburban moms; it was well-known for its minimalist, angular handbags. Later on, Kate Spade & Company shifted its demographic groups to have a target market of females, and ranged from 20 to 35 years of age. Though the company generally targeted a middle and upper-class audience, Spade had designed her brand to have an image of a college-educated, urban type of girl. Its customers wanted a lifestyle brand, with classic but clever designs. They wanted something that fit into their lifestyle, therefore they ranked that as a priority when considering to purchase a Kate Spade

One specific competitive advantage Macy 's holds over Nordstrom 's is its target demographic. While Nordstrom 's focuses mainly on career moms between the ages of 35 and 50, Macy 's recently launched "Millennial strategy" states that its merchandise areas primarily serve ages 19-30. The millennial generation (ages 13-30) is now America 's largest and most diverse generation, spending an estimated $65 billion each year for the type of merchandise sold at Macy 's. A much larger demographic gives Macy 's a competitive advantage.

In the case of Target and other retailers, young consumers are not interested in visiting the store due to the presence of outline retailers that emphasize convenience and choice. Target offers little in the way of a customer experience that draws millennials. However, Nordstrom Rack has given exposure to the young customer by offering quality products at affordable prices in an experience that customers enjoy. Nordstrom ultimately hopes that their outlet stores will serve as a bridge for young consumers to migrate to the full-line Nordstrom location as their incomes increase. Some argue that the outlet business will tarnish the brand of Nordstrom, but others cite the breadth of brands offered by the retailer as a key in the establishment of outlet stores not hurting the

Macy’s is currently targeting and looking at the younger age group so any fashion or

The argument states that because middle-aged consumers spend a higher proportion of their retail expenditure in department stores that younger consumers and the number of middle-aged people will increase dramatically in the next decade, department stores can expect retail sales to increase significantly. This trend is also the reason why department stores should start replacing products targeted towards younger customers with products targeted towards middle-aged customers. This argument has several flaws, flaws that make it weak, dubious and unconvincing. There is a lack of cogency for two reasons: First, there is no guarantee that the middle-aged consumer in the future have the same buying behavior as the middle-aged consumers today and switching out products in order to be more attractive to older consumers may be

Stores are merchandised to showcase entire outfits by lifestyle, including traditional, active, denim, young men’s, dress wear and contemporary. This creates:

For example: Application of engineering principles. Possible solutions. Links to codes, standards and specifications. Produce drawings.

Two women shoppers were leisurely walking around and three women co-workers were interviewed at the local mall. However, I conducted the personal interviews to provide a prominent moment to observe the attitude and behavior of consumers’ intuition of what the boutique’s target audience is. The interviews comprised of 12 questions in regards to customer’s demographics, online shopping, social media of professional, working moms of the age group 30-39 (The Course Information-Adorable Annie’s), as Sally Jefferson and Allison Thompson can advance the children’s boutique in an exciting e-commerce retail

The board is asked to approve hiring stylish, younger employees who can take business to the next level and evolve with operating new technology used by Brooks Brother’s stores. Hiring younger employees will improve customer service level and reduce sales loss with faster service and improve customer satisfaction (Hiring Younger Employees, 2017). In addition, younger employees will save the store money because they cost less to employ (Joanna Lahey, Ph.D, 2017). In three years, eighty percent of the workers will be made up of the younger generation (Jeanne Sahadi, 2015). Brooks Brothers has an obligation to keep up with the business culture changes, create new modern working environments between two generations to balance the service, and increase the quality of customer service and sales. Having employees with different backgrounds to serve different types of

Retailers and designers often find a specific target group to appeal to, and four out of five retailers attribute 50% of their sales to Baby Boomers (Business

“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

Teen 21 currently sells traditional boys uniform sweaters, polo shirts and pants, and girls polo-style shirts and plaid skirts. Our company wants to expand our school uniform ensemble by offering these related products. Teen 21 has a managerial philosophy to satisfy customers ' needs and achieve our organizational goal to continue growing globally. Our company goal is to “continue to alter,

Women whose median age was 28, who followed a traditional lifestyle, and who preferred practical Clothes. Research showed that the product attributes most important to these two consumers groups were quality, value, comfort and fit.