preview

Iconic Memory Research

Decent Essays
Open Document

Sensory memories are snap shots of of a past stimuli from the five senses (Sensory Memory, n.d.). Visual snap shots are known as Iconic Memories. A person is capable of remembering everything he or she sees, as was discovered by George Sperling in the 1960s, though it may not appear to be like that (Ciccarelli & White, 2013). Catching a fleeting glimpse of something in the environment (such as when you're driving) might cause a person to do a double take because they remember seeing something odd about the environment, such as a person not wearing pants (Ciccarelli & White, 2013). These types of memories are short lived, lasting only between 1/5-1/2 second (Sensory Memory, n.d.)! They are shortly replaced with new information in a process

Get Access