Idealism Dog Products

The product will be sold at the store in Little Rock, Arkansas, focusing on the zip code 72212. Considering the small size of my city, the geographic segment will focus on those individuals that live in the suburban neighborhoods in the area. Most of the people in this area are millionaires in their mid-50s without children so they treat their pets like they would their children because they consider them an extension of their family. Since these individuals love their pets much like they would their family members they will spend a great deal of money on them to ensure they have the proper care and treatment. This will hold especially true when it comes to their pet food. From my personal experiences, wealthy individuals have a tendency to purchase the most expensive items on the shelves for the simple fact they think it is better than all the rest. Needless to say, they will not have an issue paying expensive prices for an all-natural pet

4.Breakdown of dog food sales distribution: Supermarkets = 36% ($3.6 billion); mass merchandisers = 25%; pet superstores = 20%; farm /feed stores = 7%; veterinarians = 6%; Internet retailers and independent pet stores = 6%

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

The U.S. owned-dog population is 78.2 million and it is growing steadily. With a population so large it is no surprise that the pet

This article presents the effort to shut down all puppy mills. So far 88 cities small and large have shut down in effect to this. These puppy mills include cats, rabbits, and other small breeds as well. Phoenix is known to be the first city to have a pet store challenge to put a ban on puppy mills. Other cities such as New York City and Salt Lake City have taken a stand against puppy mills as well. As more consumers learn more about the puppy mills, they as well are wanting nothing to do with them. Although many changes are being made some of the local laws still allow small breeds and animals from the animal shelter to be sold. Pet stores now have the option to change to a ‘humane business model’ which allows them to work with shelters and

ASPCA (n.d.) shows that 21 states only make dog breeders follow the Animal Welfare Act from 1966 that allows dogs to be kept in cages for their full life. In the pet store you will normally purchase a dog certified by the American Kennel Club (AKC); according to Friends of Animals, the AKC does not inspect the kennels where the dogs are bred, and “80% of the AKC’s business” (2013, para. 17) comes from pet stores. Friends of Animals posted that “the AKC registered 917,247 puppies in 2003 at a cost of $25 per puppy” (2013, para. 17). Not all breeders are bad: as explained by Dakss (2005), there are good breeders in America, so what prospective pet buyers need to do is to find them. A good dog breeder will meet with you in person and allow you to look at the kennel areas. The kennel area should be clean and smell satisfactory? Talk to the local veterinarian and ask about the history of the breeder’s dogs. Things like this can separate a good breeder from a bad one. Some cities have taken further action to help reduce the number

Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to

The over-arching problem that Breeder’s Own Pet Foods has is which marketing-strategy would best serve as a vehicle for entry into the dog food retail business. Additionally, it has to select the most prominent geographic location (s) for distribution of its product. Another root problem component is how to get the supermarkets to stock and distribute this dog food since it is in the frozen category and may not appeal to traditional dog food buyers because they don’t readily associate dog food with frozen goods.

The history of puppy mills started in the World War 2 era. After the the crop failure in the midwest the number of purebred dogs began to increase in the 1950’s. Many families went to a pet store instead of going to a shelter to find their loving pet. The farmers had used the puppies for additional income or as a cash crop, which resulted in the first puppy business. The farmers housed the puppies mostly in chicken coops or rabbit hutches. The farmers also would use things like old refrigerators and rabbit cages to put the puppies in. Most of the veterinarian care and food nutrition were not available to the puppies. “When the 1960’s came along a concern about the pet store happened, mainly because the puppies were being sold from the puppy

|Weaknesses: •   Lack of availability in all stores •   Lack of appeal to consumers due to thawing time / freezer space (convenience) •   Lack of appeal to supermarkets due freezer location •   Lack of brand equity in retail market •   Premium price | Threats: •   Store Location - Consumer must be educated to find product in different area of store •   Saturated market – sales top 14 million in 2011.   Dog food is also heavily advertised, so the challenge is to entice the consumer to buy Breeder’s Mix. •   Competition - 5 major brand name dog food companies dominate market with 75% of US dog food sales •   Challenge to get supermarkets to give up valuable freezer space for dog food |Evaluation of AlternativesBreeder’s Own Pet Foods product development strategy should be evaluated.   Currently only 1 out of 10 dog owners regularly buy frozen or refrigerated dog food and ¾ of those surveyed expressed no interest in purchasing frozen dog food (Kerin and Peterson, 2013).   This indicates that there is a limited market for dog owners who would be interested in a product such as Breeder’s Mix. Research does suggest however that frozen dog food dollar volume is increasing annually indicating there is a strong opportunity for Breeder’s Own to be the first to tap into the frozen dog food market in the Boston area.   Breeder’s Own Dog Foods needs a strong marketing campaign to convince consumers their brand is superior to

For millions of years dogs have remained a constant companion of man. Bred from the aggressive and formidable Gray Wolf tens of thousands of years ago the domestic dog now lives in many homes across the world. Where in the far distant past the domestic dog was bred as a guard animal, a beast of burden, and even a food source the dogs of today are bred for a far more endearing purpose-companionship and love. Finding a pet dog that is more of a joy than a chore is necessary when asking: How much is that puppy in the window?

Since most pet store animals are bred to make the cutest purebred, rather than making the animal healthy and stable to better the breed, a lot of genetic disorders occur with animal breeders, such as heart issues and epilepsy. There are usually too many multiple animals that the employees are taking care of, so they usually don’t catch a lot of illnesses that puppies can contract such as, canine distemper, parvovirus, and severe gastrointestinal disorders that they are prone to while at the pet store. The owner would then have to make the terrible decision of taking it back to the pet store or spend hundreds and hundreds of dollars on a treatment that might save their

to buy them expensive dog kibble from the store. People who have a dog spend

Start-up inventory will be mainly shampoo and grooming supplies, food for the dogs, and other supplies like bedding. Assets will be the kennels and play structures for the dogs, and the bathing facilities.

To be successful with affiliate marketing, just research a few good products and promote them to your clients. Focus on the market niche and look for products that align correctly with dog breeders. This can include holistic, grain-free food, healthy treats, dog fashions, leashes and training harnesses, and educational toys for active, young puppies. By linking products and services in the dog community with the people who truly care what they feed their dogs, your customers not only have access to the best products you introduce them to, but you can earn extra money easily and