Identification Of Target Customers And An Analysis Of Their Attributes

The Aboriginal Heritage Office plays a key role in the education of Aboriginal and non-Aboriginal people (Northern Sydney Aboriginal Social Plan, 2006). The Aboriginal Heritage Office holds free school presentations and actives, which are designed to inform students of the heritage of their local area and to view their local landscape from an Indigenous perspective (Aboriginal Heritage Office, 2006). Other activities that the Aboriginal Heritage Offices operates include community walks and talks, staff training to provide council workers in aboriginal site awareness (Aboriginal Heritage Office, 2006).

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

1. What strategies can be used in schools to meet the main goal of the NSW DET Aboriginal Education and Training Policy (2008)?

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

Possessing or seeking out knowledge of local Aboriginal and Torres Strait Islander groups and they’re protocols portrays a genuine interest in developing partnerships with Aboriginal and Torres Strait Islander groups which is incredibly valuable. As is becoming actively involved in Aboriginal and Torres Strait islander groups and events in the community and supporting business ran by Aboriginal people through doing things such as only purchasing authentic Aboriginal goods and booking Aboriginal-owned or operated tours.

The challenges that are associated with this plan and strategic direction are that there would need to be new systems implemented as to how to provide services to aboriginals. They have their own culture and thus this requires more knowledge to be learnt about these individuals so that they are able to receive the crucial and rightful services they require.

Travelling provides a way for creating relationships and experiencing new cultures, while escaping the hardships of daily life.

Develop useful regional initiative and resources to educate all the staff and hold sessions to give the staff an overview of their community history and dynamics. Research relevant aboriginal organisations, local councils, local aboriginal and other service provider in the area and form partnership with them. Thus, performing this task the organisation can win the trust of the aborigines and make them realise their importance at work. After showing dedication towards them, the organisation can assure that the aborigines will involve in the activity launch by

I plan to close the gap between Aboriginal and Torres Strait Islanders people and between non-Indigenous people by putting in place strategies that advocate cultural inclusivity. The first strategies I would use would be would be to make people aware. Being aware of the local aboriginal and Torres Straight Islander communality. Also being aware of their local heritage. When the centre is aware of the Aboriginal and Torres Straight Islander community and the issues they may have. The centre can work in partnership with the Aboriginal and Torrs Straight island community to provide the best care for them.

Please describe the local community organisational context for the Aboriginal and Torres Strait Islander community organisation that you are focusing for this task:

I will consult the Protocols for Consultation and Negotiation with Aboriginal People (1999) and Proper Communication with Torres Strait Islander People (n.d.), these documents include history and its impacts, significant issues, Aboriginality, communication techniques, consultation and negotiation and

Meet and interact with the locals: Meet and interact with the locals. You may well have found friendship and kindness of the locals

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson