Identification Of The Business Organization

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II. IDENTIFICATION OF THE BUSINESS Established in 1988 by Drs. Gregory Tarnow and Carol Baric-Tarnow, the Back & Neck Care Center is a premier health care facility, providing non-drug, non-surgical relief and rehabilitation for back and neck injuries. Personal strength and fitness training at its internal gym, Aligned Training, complement the organization’s core chiropractic and rehabilitation services. The Back & Neck Care Center also accommodates an independently contracted masseuse (1). III. MAJOR COMPETITORS Competitors of the Back & Neck Care Center are chiropractic practices and gyms located in the Greater Pittsburgh Area. Specific competitors include Winer Wellness Center, LA Fitness, and Wright’s Gym (1). IV. PATIENT PROFILE The Back & Neck Care Center has ¬1,500 active patients and ¬¬treats approximately 200 patients per week. “Individuals serviced are from the Greater Pittsburgh Area and of all ages, from newborn babies to older adults (2).” 70% of patients are treated due to musculoskeletal conditions; 15% of patients receive maintenance care every six to eight weeks; 10% of patients are treated due to auto and work-related injuries; and 5% of patients are student athletes who receive tailored, sports-related training and care (Appendix A). V. COMPETITIVE STRATEGY According to Dr. Tarnow, the competitive differentiation strategy of the Back & Neck Care Center is to provide relief and rehabilitation for back and neck injuries in a way that no other
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