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Identification: Social Theory Analysis

Decent Essays

The social theory perspective that intrigues me is the second process known as identification. After one finds a specific category/group identify with, the person adopts the identify of the group as their own. These identifications then become tied to the person’s emotional being as well as self-esteem. Moreover, if the identity of a person is compromised or threatened, positive and negative responses are likely to occur. When a team loses, a person (fan) closely linked to the team will respond in a positive response by viewing the team in an affirmative way. This is usually done through finding possible reasons to explain the loss instead of placing blame elsewhere. Conversely, a person can respond negatively in two ways: in-group bias or

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