Identification and Description of Singapore Airline's Processes

Pakistan International Airlines is in competition with not only international airlines but also with domestic airlines on the various routes to the Middle East and the Gulf. Due to fierce competition and rising oil prices, international aviation industry regulations and some internal factors such as human resource issues of over recruitment, de-motivated employees, mismanagement of resources both in case of manpower and other resources, aged fleet, corruption and lack of accountability PIA is facing a deep financial crisis. It is losing its market share both in international market and domestic circuit. The present research is done to know about the current situation of PIA and the factors underlying the poor performance of the organization. Nepotism, lack of management, poor service provisions are some of the factors identified through this piece

For the engine cost, there is also a positive correlation thus; increase in this cost may also vary in the increase in average age of fleet per hour. However, on this cost, only 61% is determined in the regression equation. Like in the airframe cost, there will be additional 2.6 in cost for every hour of average age in thousands.

Thank you for sharing valid and important information about the Singapore Airline case. You mentioned the fact that it is more complicated to improve something that is already good than something that actually needs improvement. This statement is very interesting and true. In the field of dance, dancers are exposed to this situation in a daily basis. After every time they perform a choreography, their rehearsal director and artistic director provide feedback that help them be better next time they have to perform the choreography. Most of the time in the feedback section they tell the dancer that they looked great and are pleased with the performance. However, they believe

With the majority of American Airlines competitors in domestic industry, it is crucial for them to keep up to date with the latest business strategies their competitors are integrating in to their businesses. Depending on what strategy American Airlines Company decides on, it needs to be differentiated compared to their competitors in order to succeed in this airline industry.

Being a global company founded in the year 1972, Singapore Airlines has become one of the world’s largest and most successful airlines over the last forty years, focusing on providing a well rounded customer experience and ultimate luxury service, with their tagline “A Great Way To Fly”.

Therefore, the service concept of BA gives a worldwide linkage of interconnecting flights and a range of services for different group of travellers. BA follow this objective by establishing a complex linkage of routes and by developing collaboration with other organisations (airlines) that enhance international coverage and provide links among routes. Operationally, the main focus and concern of BA is to ensure greater level of customer service, to generate international network, and to manage route effectiveness.

The strong competitive advantages which low – cost airline such as Air Asia is equally causing Mas to restructure their operations, there resource such as airplane and the quality of their cabin crew tends to be looked at deeply. Mas has the oldest airline in Malaysia they have to use the advantages to continue to stay at the frontline in the aviation industry by them using available resources effectively with the help of the government and come up with a strong strategy so as to compete and stabilize its product in the aviation industry.

Its leading premium product name remains as an important differentiator among the industry. SIA is famous for delivering quality service. The airline’s air stewardesses, also known as the Singapore Girl, dressed in the unique “Sarong Kebaya”, is a key element of SIA’s product differentiation strategy. Through branding they have conveyed the message that Singapore Girl implies the symbol of world-class service experience. Quality service has become a strengthen factor for SIA, their strong brand name has given them the chance to charge a best for their products due to the additional value that consumers gain on the service that SIA

Singapore Airlines has a responsibility not only to be an excellent company, but also to be an excellent citizen of the world by enhancing the lives of the people they touch. To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record. With that aim in mind, they

Airlines' existing passenger applications and services, covering the five work streams -reservations, e-commerce, ticketing and departure control, revenue integrity and fares management. To date, SITA has met the needs of Malaysia Airlines by implementing several Horizon solution components including:

12 Porters Five Forces analysis............................................................................................................................................................ 12 PESTE........................................................................................................................................................................................................ 13 SWOT Analysis ...................................................................................................................................................................................... 13 SIA Resources ............................................................................................................................................................................................. 14 Alliances and Acquisitions .................................................................................................................................................................... 14 SIA Positioning........................................................................................................................................................................................... 15 References ......................................................................................................................................................................... 16

The high maintenance staff, flight operations staff and ground crew are filled with world-class technical skills. Due to the capabilities and attention of the staff and crew, it created a strong safety record in MAS. Other than that, MAS also have potential source of revenue to broaden its business activities. The cabin crew are highly trained and committed to excellent service and the five-star rating owes much to their grace and professionalism

In the airline markets, SIA has strong competition from not only Asia areas, airlines but also many international brand airlines such as United Airlines and American airlines (best airlines in American for 2012). Although SIA has a great brand reputation with global markets, but it also continually develops the new equipment in the busy airline industry to provide the new attractive point for increasing the customer satisfaction.

As a part of Crossman Communications, this essay will go into depth about the client, Malaysian Airlines and their recent campaign. Malaysian Airlines founded in 1957, currently flies to 53 different destinations having over 12 000 employees (Malaysian Airlines, 2017). The airline company offers the best way to fly to and from Malaysia flying over 40 000 people everyday (Malaysian Airlines, 2017). The campaign was set to rebuild the trust of Australian and New Zealander flyers due to the multiple aircrafts that have gone missing which have affected families in both countries (Crossman Communications, 2015). Having said that, the goal was to improve bookings, and generate positive media coverage (Crossman Communications, 2015). This essay

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.