Identify A Need Or Opportunity For Program Development

During the past 20 years, there has been a substantial increase in obesity in the United States and rates remain high. More than one-third of U.S.

As per Healthy People 2020 most Americans do not consume healthy diets and are not physically active at levels needed to maintain proper health. As a result of these behaviors the nation has experienced a dramatic increase in obesity in the U.S with 1 in 3 adults (34.0%) and 1 and 6 children and adolescents (16.2%) are obese. In addition to grave health consequences of being overweight and obese. It significantly raises medical cost and causes a great burden on the U.S medical care delivery system ("Healthy People 2020," 2014, p. 1).

“Obesity is a disease that affects more than one-third of the U.S adult population (approximately 78.6 million Americans). The number of Americans with obesity had steadily increase since 1960, a trend that has slowed down in recent years but show no sign of reversing”.

Obesity is an expensive and extremely common public health issue that affects more than one-third of the United States population including 17 percent

Obesity has been framed as a topic of personal responsibly for a long time. For many, the fundamental notion has always been that if you stop eating junk food and eat “healthy”, you will maintain a healthy weight. According to the U.S. Centers of Disease Control’s 2007-2008 Health and Nutrition Examination survey, it was found that 73.7% of all Americans 20 years old or older were overweight, obese, or extremely obese. That is a lot of fat people and it is hard to believe that fast food alone is responsible for 70% of adult Americans being overweight.

Nationally the obesity rates have increased 7.2% in females and 29.1% in males over the last twenty years. (Healthy People 2020, 2010) In San Diego, the Health and Human Services Department (SDHHSA) has identified that obesity is an area of focus with a goal of reducing the problem by 20% by 2010 and currently that 34.4% of the county’s population is classified as overweight and 22.1% is obese with a BMI greater than 30. Other findings reveal that there the problem is disproportionally larger in the Hispanic, African American and low income communities. (Appendix 1. Figure 5 & 6) Although San Diego boasts of a climate that encourages outdoor pursuits and an abundance of recreational spaces and parks, 13.9 % of the population report no physical activity and that 25.5 % of children do less than an hour of physical activity daily, which corresponds with a threefold increase in childhood obesity in the last 30 years. Statistical data points to greater consumption of fast food in areas where obesity is highest and that Retail Food Environment Index (RFEI) which is the ratio of grocery stores and availability of fresh produce to fast food and convenience food outlets are higher in areas where obesity levels are greater than the county norm. B3. Heath Concern:

Obesity has become an epidemic in the United States. With such a significant percentage of the population (68.8% of Americans are overweight or obese) dealing with weight issues and with food marketing pushing cheap, fast food options, Americans are suffering from serious health consequences.

Aims: The aims of the campaign is promote a sandwich store and encourage eating the healthy option when hungry on lunch breaks or finishing work.

Obesity in the United States has been a serious problem affecting Americans and has been continually growing higher in numbers each year. American obesity has nearly doubled within the last 40 years and is now considered to be an epidemic that is affecting millions of people around the nation. According to the National institute of Diabetes and digestive and kidney Diseases, 31% of men and 35% of women are considered seriously overweight, along with 15% of children between the ages of six and nineteen are also overweight. The lack of physical inactivity and extreme poor dieting are catching up to almost the same threat as cigarettes and tobacco smoking. We as a nation are considered to be the fattest country in the world.

Obesity has been on the rise in America and is reaching all time heights. Obesity in America is at 27.7 percent and 1 in 5 children in America are obese currently and many will have to deal with it throughout their lifetime. With almost a third of our population struggling with this problem, the increasing obesity rates are becoming a major concern. Even though there isn’t a single answer to why obesity has become so prevalent, there are many contributing factors such as socio-economic status, the rise in technology, fast food, car culture, politics, socio-economic status, stress, and biology.

The torch is then passed onto our school systems. Children are at school for almost half their walking hours and eat their as well, therefore our schools are a great place to initiate physical activity and healthier nutrition in order to help impact obesity in our children (Ball, S., Kovarik, J., & Leidy, H. 2015). Our schools need to have standards in place to continue the trend of healthy eating. If a child eats a healthy breakfast and dinner, lets not ruin it by allowing them to eat fries and burger for lunch at school. One solution might be, as suggested by (Green, G., Riley, C., & Hargrove, B., 2012) would be to "replace vending machines containing unhealthy foods and drinks and replace with healthy items. There should be a limit on portions and ounces." Schools also need to make time for physical activity, both with recess sessions and physical education. Again, create healthy eating habits followed by physical

However, those laws are not specific or just serve as a recommendation for the foods and beverages companies. There is an urgent need for firm laws that will restrict or prohibit the food and vending machines companies (State, 612). In addition. the government tried other ways of delivering better nutrition to children in schools in the form of subsidizing hot lunch program, but schools barely break even on this type of food. As a result, schools let vending companies sell in their schools and accumulate some of the revenue from the vending machines, maybe if those foods, beverages, and vending companies would pick better food for our children we will not have to criticize this industry all the time (American, 155). Child obesity should be addressed and can be with the help of the government that must maintain a healthy environment in

The company has an objective to promote the knowledge of the healthly vending machines to people around different industries and to increase the interest of the devices to people who are already aware of them.

Many times we forget about their nutrition which leads them to take bad nutritional choices can lead to diseases. Vending machines are bad for our children health in “vending machine foods: evaluation of nutritional composition by Raposo it mentions that “The findings suggest that vending machine foods contain more fat/saturated fat, calories and sodium than recommended” (448). As you can see many of our students buy fast food in the vending machines. I remember that when I was in junior high there was a little store in which you could buy chips and candies, but when I went to high school there was a lot of vending machines and also in the cafeteria when you grab lunch they will also have chips, sodas, and other things. Even though there were times that I bought chip or sodas but I was concern that it was bad for my health. In the article by Raposo it mentions that “ We must take into account that vending machines increasingly grow in number, become more prevalent and available, thus they supply daily energy intake to more and more individuals. So, it is important to accurately assess and monitor the nutritive value of vending machine products”(450). As we all know,vending machines expand real quickly,even in our schools.

Yes No Please tick on either one of the box in the questionnaire 7. What will attract you to the vending machine? Design of vending machine Feature of the vending machine Product that will be available 8.