Identify And Evaluate Marketing Opportunities

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Identify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Review of the Marketing Plan: The Westend Market Hotel, Sunshine North, Victoria, is a representative of one of the most known brand within the “exclusive business hotels of Australia. All of the hotels offers an exquisite quality service and mouthwatering food throughout Australia. Some hotels also offers stay along with pokies, TAB, Bistros and play areas for kids. The westend market property is renowned for their convenient and strategic location in sunshine. Also synonymous with the brand are the high level of personal service, guests receive and the extensive range of comprehensive business facilities available in luxurious…show more content…
A description of sources of information that you reviewed to assist in identifying marketing opportunities: a. A key question that all would-be entrepreneurs face is finding the business opportunity that is right for them. Should the new startup focus on introducing a new product or service based on an unmet need? Should the venture select an existing product or service from one market and offer it in another where it may not be available? Or should the firm bank on a
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