Identify And Identify Potential Marketing Opportunities Essay

infiltration to new & targeted market segments through acquistion of shoe lines as each life styles

10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.

DABC is one of the biggest clothes manufacturing located in Melbourne, Australia. The first DABC clothes store was established in 1990 in Collingwood under the name AB Clothes with only 4 staffs. After almost 30 years operating, DABC has become one of the fastest growing Australian brands with now over 80 stores throughout Australia and 3 flagship stores located in 3 Melbourne largest shopping centers. DABC has provided the outfit solutions and is famous with its sharp tailoring, top quality, high competitive model and shiny accessories. It is one of the most searched fashion stores for metropolitan men and women.

Successfully introducing new products or services into the market is vital to the long-term growth of a company (Kotler and Keller, 2009). All Eyez on Me is a men clothing store that sells clothing for the hip hop nation. As a new business it is important to know what the business is all about and what it hopes to achieve in the next five years for it to become successful. The store offers a variety of name brand clothing such as Maurice Malone, Rocka Wear, Bushi, Karl Kani, Phat Farm, Pelle-Pelle, etc. The products are casual name brand clothing that men love and enjoy wearing. All Eyez on Me “will explain the importance of the business

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

It is evident that the firm was established in late 1990 and it mainly deals with provision of clothing services in the society. Based on its outlook and vision, the firm mainly includes the provision of various clothing’s such as caps as well as shirts and jackets that have logos depicting different sports such as basketball. It stocks cloths for both men and women

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Going from housewares to clothing, not to mention jewelry and furniture, customers are spoiled by choice. Shoppers always enjoy the fact that they could find everything they want in the same store, saving them unnecessary walks and the stress of not having what they shop for. For example, customers shopping for newborn items will find everything about baby at Macy’s: crib, car seat, baby clothes, baby bottles, and so one. No need to look around; the store is always furnished. Many people like Macy’s for the standard and durability of its products. For example, the perfume bought at Macy’s will definitely last longer than the one bought at any common store, because of its good quality. Macy’s only sales products of renown brands like Calvin Klein, Adidas, and Louis Vuitton. Then, the style and elegance of clothes, dresses or suits bought at this store strengthen this idea of quality of products. Clothes say a lot about someone’s personality, and people should be proud of what they wear, so wearing Macy’s clothes is a personal statement. Macy’s knows how to meet its customers’ expectations by providing what they really like, want, and appreciate. In addition, shoppers choose this store for the perfect harmony between

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

Shanghai Tang has been in the business of selling high quality retail items for men and women, clothing and accessories, since 1994. Their designs have been based upon Chinese cultural influence while also being modern and wearable in markets around the world. Although business has gone well under the leadership of Rafael Le Manse, the company is experiencing some new internal and external issues. Shanghai Tang’s competition is about to establish a market presence in China and in order to stay ahead in the game; Le Manse needs to figure out how to expand the existing customer base. Also, Le Manse’s long time creative partner, Joanne Ooi, is leaving

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

Considering NEXT’s product orientation, the organization sells moderately priced clothing and target customers are stylish women and men from 20 to 40. It also updates low price fashion products frequently. It shows that the price of NEXT products is acceptable for the public.