Identify and Evaluate Marketing Opportunities

3250 WordsJun 25, 201313 Pages
BSBMKG 501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES JISOO PARK Cotton on- Australian based clothing retailer Profile The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. In 14 years the company has grown to over 70 retail stores Australia wide, with a further 20 stores planned for the 05/06 financial year. Primarily, Cotton On operates as a ‘design to retail’ business allowing huge flexibility over the design and timing of product released to the retail outlets. Our mission is to become the most innovative and responsive brand within our market without compromising the values that have made us what we are today. Cotton on pride themselves on making…show more content…
Key competitors COTTON ON - Company overview: Cotton On is an Australian clothing retailer with an international presence - Recent key developments: Cotton On has launched an e-shop for Australia - Store portfolio: approximately 190 Cotton On stores are located outside of Australia JUST GROUP - Company overview: Just Group has six clothing retail chains in Australia - Recent key developments: Just Group is on the lookout for further acquisitions - Trading record: Just Group 's financial performance deteriorated in H1 2011 - Store portfolio: Just Group has been closing down marginal stores NONI B - Company overview: Noni B focuses on mature women - Recent key developments: Noni B focuses on strengthening its Liz Jordan brand - Trading record: Noni B announced a weak performance for H1 2011 - Store portfolio: after periods of contraction, Noni B 's retail network expanded in H1 2011 WITCHERY - Company overview: Witchery is an Australian success story based on Zara 's principles - Recent key developments: Witchery is set to go public - Trading record: Witchery is privately owned, meaning that available financial data are limited - Store portfolio: Witchery has a rapidly expanding retail store network SWOT Analysis * Strengths -One of the biggest strengths for this company is that they have the most recent trends - They may not be of designer quality, the trends that come out at cotton on keep its customer’s trendy and it comes with
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