Identify and Evaluate Marketing Opportunities

Quantitative research is done to find the accurate facts by evaluating the problems like opinion, behaviour by using numerical data. This research is based on theories, hypothesis, collecting, analysing the data to make the research accurate.

During these times of change business may have to change its orgainsation, operation and its nature to deal with the challenges of each stage in the business life cycle. For business to be successful they must constantly develop and change strategies to deal with the growth of the business or the life of the business may be cut short.

Quantitative research involves collection of data using a survey technique from human participants. Major benefit of human participants is that a researcher will be able to collect valid and reliable

Quantitative analysis involves the techniques by which researchers translate data into a numerical form and subject it to statistical analyses (Lesson 6 2017). I would design a quantitative research project by focusing on measurement. I will provide numerical statistics in support of my research. Lets say I am researching on the growth of the MS-13 gang. I will present numerically the growth or declination of the member attendance, crime rates, gang activities, etc. Then, with all the results, I will be able to form a conclusion on whether the gang has or has not grown over the years.

An opportunity is defined as a favorable set of circumstances that creates the need for a new product/service. Those favorable circumstances are: attractiveness, timeliness, durability, value creation.

Technology, customers tastes and preferences play a vital role in today’s generation. Research Methodology is a set of various methods to be followed to find out various information regarding market strata of different products. Research Methodology is required in every industry for acquiring knowledge of their products.

Direct them to check on google trends which terms are well requested (terms they are similar to the

Q7. How has the target audience for IBM’s product and services evolved over time? How have the types of business problems that IBM addresses in their advertising changed?

Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years.

“Quantitative research is defined as research involving the use of structured questions in which the response options have been predetermined and a large number of respondents are involved.” (Burns & Bush, 2006). Quantitative research is associated with the more traditional

Enclosed is our business research report about IBM Corporation. This report was written as a group project for the class Marketing 3495. In this report, reader may find some of the information about IBM interesting such as: how the company started? What is IBM marketing strategy? Etc. Through this research, we’ve learned a great deal about IBM Corporation. We are all inclined towards looking at future job opportunities offered by IBM.

Services Analysis. What services can the new business provide to meet the needs of potential customers?

Quantitative research is one of three globally recognized research methods aligned with positivist and post-positivist knowledge claims; as a result, of empirical observations and measurements, quantitative research develops generalizations enable the researcher to predict, explain, and understand a phenomenon (Greene, 2014).

Dell had also only catered to 2 market segments until late 1990s which consisted of corporate and governmental buyers, and low volume business and individual buyers. As sales progressed, the company found that the segments in which they catered to should have been divided into more specific categories with specific needs. The company then developed a sales force and a research and development department to start tracking and testing new developments in components and software and design them into Dell’s product line. The company had also created kiosks after finding that potential customers were more reluctant to purchase their products before testing along with customer forums to help stay close to its customers.

Positioning and Target Market: What Dell needs to achieve now is to focus on positioning of its products. Earlier, Dell's consumers can be anyone and