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Identify the Firm's Key External Stakeholders and Show Their Varying Influences Upon This Organisation

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INTRODUCTION
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through.
This report is about identifying Argos key external stakeholders and also analysing the external stakeholders’ influence on Argos, Conclusion and finally, bibliography.

History
Argos is a subsidiary retailer of Home Retail Group, and was founded in 1973 by Richard Tompkins. It is the biggest supplier of consumer goods in United …show more content…

The business environment (2000, p. 69-70)
As an intermediary, Argos gets goods from the manufacturers and distributes to the consumers. Some Argos’ suppliers are;
Philips: Philips hair clippers, Philips iPods, Philips micro system, Philips clock radios, Philips cordless telephones, Philips speakers, Philips webcams, Philips headsets, Philips laser fax machine (Argos catalogue 2009)
Sony: Sony 10MP cameras, Sony photo frames, Sony Mini DV camcorders, Sony HD Ready Digital LCD TVs, (Argos catalogue 2009)
Samsung: Samsung HD Ready Digital LCD TVs, Samsung MP3 and video players, (Argos catalogue 2009)
Bush: Bush HD Ready Digital LCD TV/DVD, Bush headsets, Bush speakers, Bush 5 button mouse, (Argos catalogue 2009)
Toshiba: Toshiba HD Ready Digital LCD TVs, Toshiba laptops, Toshiba DVDR and HDD, (Argos catalogue 2009)
Panasonic: Panasonic DVDRs and HDDs, Panasonic micro systems, Panasonic HD Ready Digital Plasma TVs, (Argos catalogue 2009)
ALBA: Alba 12MP cameras, Alba card readers, Alba photo frames, Alba pocket camcorders, (Argos catalogue 2009)
FUJITSU: Fujitsu desktop towers, Fujitsu Notebook, (Argos catalogue 2009).

Media
Media is defined as all the means of communication, as newspapers, radio, and TV, which provide the public with news, entertainment, etc., usually along with advertising. Essentially, that means almost anything can be media as long as it is watched.
These are means communication; Argos is externally influenced by; Newspapers: Some of them are;

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