INTRODUCTION
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through.
This report is about identifying Argos key external stakeholders and also analysing the external stakeholders’ influence on Argos, Conclusion and finally, bibliography.
History
Argos is a subsidiary retailer of Home Retail Group, and was founded in 1973 by Richard Tompkins. It is the biggest supplier of consumer goods in United
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The business environment (2000, p. 69-70)
As an intermediary, Argos gets goods from the manufacturers and distributes to the consumers. Some Argos’ suppliers are;
Philips: Philips hair clippers, Philips iPods, Philips micro system, Philips clock radios, Philips cordless telephones, Philips speakers, Philips webcams, Philips headsets, Philips laser fax machine (Argos catalogue 2009)
Sony: Sony 10MP cameras, Sony photo frames, Sony Mini DV camcorders, Sony HD Ready Digital LCD TVs, (Argos catalogue 2009)
Samsung: Samsung HD Ready Digital LCD TVs, Samsung MP3 and video players, (Argos catalogue 2009)
Bush: Bush HD Ready Digital LCD TV/DVD, Bush headsets, Bush speakers, Bush 5 button mouse, (Argos catalogue 2009)
Toshiba: Toshiba HD Ready Digital LCD TVs, Toshiba laptops, Toshiba DVDR and HDD, (Argos catalogue 2009)
Panasonic: Panasonic DVDRs and HDDs, Panasonic micro systems, Panasonic HD Ready Digital Plasma TVs, (Argos catalogue 2009)
ALBA: Alba 12MP cameras, Alba card readers, Alba photo frames, Alba pocket camcorders, (Argos catalogue 2009)
FUJITSU: Fujitsu desktop towers, Fujitsu Notebook, (Argos catalogue 2009).
Media
Media is defined as all the means of communication, as newspapers, radio, and TV, which provide the public with news, entertainment, etc., usually along with advertising. Essentially, that means almost anything can be media as long as it is watched.
These are means communication; Argos is externally influenced by; Newspapers: Some of them are;
In this task I will be describing eight different stakeholders which are; customers, employees, suppliers, owners, trade unions, employer associations, local and national communities and the government. I will be stating what they are, who they are, why they useful, how they influence stake holders on organisation and why they are useful to business I have chosen which is Tesco and The British Heart Foundation.
What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,
Entire Mitsubishi entertainment system which consist of a flat screen TV, DVD player, and CD Player
This report will give a detailed explanation about stakeholders and their role in any organization. Further, this report will provide information on how Aldi Limited has
http://www.bestbuy.com/site/tv-home-theater/tvs/abcat0101000.c?id=abcat0101000 - If there’s any place to buy a tv, the best place is to do it at Best Buy. Especially
Some of the top brands you will find here are Samsung, Philips, Sheridan, Apple and Sonos to name a few. Thus, visit Cleverboxes to purchase big brands at incredibly low prices.
Every stakeholder have their own process and roles, it can affects or can be affects by organization’s action. All stakeholders have own satisfied and unsatisfied (appendix 2).
Vizio uses unprecedented technologies to ensure that their products are of the highest quality available. This approach has helped the company prosper and grow to great levels in the entertainment industry. Vizio now offers everything from multiple types of televisions (LCD, LED, 3-D) to home theatre products, tablets, and wireless routers. While their main product remains to be their televisions, the variety of products that they now offer are rapidly becoming popular amongst consumers in North America. Although Vizio’s newer products are a huge success, we believe that for now Vizio’s televisions would be the best product to offer in the Australian market.
Founded in 1973 by Richard Thomkins, Argos is the largest general-goods retailer in the United Kingdom and Ireland with over 751 stores (1). It was then acquired by GUS plc in 1998 and subsequently became part of Home Retail Group, which was demerged from its parent company, GUS plc, with effect from 10 October 2006 (2).
The main differences between Matsushita and Sony’s products are that, Matsushita product line is more involved in the household appliances market as it is the world leader in this category, while Sony strives to be the globe’s technological leader and has a product line that is driven by advanced consumer electronics. “While companies such as Matsushita concentrates on being customer intimate, Sony has differentiated itself by focusing on product leadership.” Matsushita is the largest home appliances and household equipment (HAHE) producer in the world. Some of Matsushita’s products include: microwave ovens, refrigerators, irons, fax machines, air compressors, automatic washers and dryers, vacuum cleaners, air
Sony’s innovative approach and successful brand name, being associated with numerous motion pictures, computer entertainment, music, television, and online businesses, makes Sony one of the most successful, extensive entertainment and technology companies in the world.
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.
They boast on their Hi-Fi which delivers rich music, made richer with preset equalizer settings. Among other features which Sony boast to offer are like, multiple disc changers which for putting many discs at a go. Also, some even house additional features such as the ability to handle multiple formats, track programming and repeat and random play. The home audio products categorized by Sony are: • Hi-Fi Systems. Home audio accessories. E.g. Digital media port. • D. Home Theatre System Sony has tried to combine the latest video and audio technologies. Sony has developed a series of Home Theatre Systems that provides customers with an enhanced home theatre experience, e.g. Surround sound environment and dedicated audio input for connecting portable digital music players. In this category, Sony has categorized the products as: • • • DVD Home Theatre System Home Theatre Component System Home Theatre System Accessories E. Digital Photography In terms of digital photography, Sony has produced a variety of imaging devices depending on the users and their professions. For example for a casual user or girls there are slim cameras which can be easy to carry or put on the purse. For real photograph enthusiast and professionals there are more sophisticated cameras with advanced features like digital SLR camera. And also they have produced photo printers and frames. The
While the Samsung had become more familiar and more favorably regarded among consumers, it still carried many strong associations with the company’s past, when Samsung’s consumer product line consisted primarily of low-to mid-range products sold at affordable prices via a