Identify the Resources, Capabilities and Distinctive Competencies of Starbucks

As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.

More so than ever in an age of rapidly evolving technologies and global expansion, sustainable competitive advantage depends foremost on a clear sense of organizational purpose (mission) and a compelling vision for success (Campbell & Alexander, 1997). Together, these two key elements define the guiding framework for the insightful creation of value (Campbell & Alexander, 1997) that differentiates an organization from its competitors (Porter, 1996). Thus, knowledge of the critical elements that comprise meaningful mission and vision statements (Aguinis, 2009) becomes essential for achieving sustainable competitive advantage. As testimony, this paper assesses the strategic guidance provided by the mission and vision statements of the

A. Introduction B. Financial Crisis C. The Economic Environment D. Competition E. Changes F. Conclusion G. Exhibits H. Work Cited 3 5 8 9 10 12 13 15

The financial crisis of 2007–2008, also known as the Global Financial Crisis and 2008 financial crisis, is considered by some economists such as Nouriel Roubini, professor of economics and international business at New York University, Kenneth Rogoff, professor of economics and public policy at Harvard University, and Nariman Behravesh, chief economist and executive vice president for IHS Global Insight, to have been the worst financial crisis since the Great Depression of the 1930s. All of them agreed that this is a “one in fifty years event”, however the latest Great Recession is not a typical cyclical recession of the World Economy and no doubt will last for more that usual two years (Business Wire, Reuters). The crisis played a significant role in the failure of key businesses, declines in consumer wealth estimated in trillions of U.S. dollars, and a downturn in economic activity leading to the 2008–2012 global recession and contributing to the European sovereign-debt crisis. (M. N. Baily, D. J. Elliott, 2009). So what are the cаuses of this crisis? Mаny factors dirеctly and indirectly caused the Great Recession, with expеrts plаcing different weights upon pаrticular causes. Major cаuses of the initial sub-prime mortgage crisis and following recession include: Internаtional trade imbalances and tax lending stаndards contributing to high levels of dеveloped

A financial crisis is a condition, for various reasons, an organization or organizations lose a vast part of their worth. In many segments of the economy, a financial crisis happens all the time. The terms financial crisis and economic crisis are not interchangeable. The total economy is affected by an economic crisis. A financial crisis may only affect one part of the economy and not have any effect on the other parts of the segments. The financial crisis which began in 2007 was the beginning of a downward spiral for the United State economy

Financial crisis is defined as the financial meltdown, or in other terms as the credit crunch. A financial crisis is an economic incidence makes it hard to obtain and access the capital for use in investment. The economic crisis is an ongoing economic problem that was more pronounced in 2008 resulting in the liquidity in the global credit markets and its financial systems (Berlatsky 77). This means that there was no credit available for the investors, which adversely affects the poor countries. For the developed countries, this crisis created panic and was perceived as the most horrible in the previous years.

For more than three decades since Starbucks started its operations, the company was considered as a leading coffee chain operator. However, in 2008, the company faced a significant financial downturn that almost cost it its position in the marketplace. Through strategic planning and adopting a differentiation strategy, Starbucks, under the CEO Howard Shultz, recovered from the financial decline to regain a competitive advantage over other big companies like McDonald's and Panera Bread. This paper will discuss the business strategy and management for Starbucks Company and emphasize the importance of business strategy. It will cover the strategic basics of Starbucks, its financial downfall, an analysis of its profitability and a comparison with its key competitors as well as its technological threats and opportunities.

The EU crisis influenced the European labor market in many ways. Some of the effects of the economic crisis on the labor market are: the crisis mainly affected paid employment, a substantial increase in part-time employment, it affected the construction and industry, and it had a high impact in the private sector. Paid employees and people working as assistants in family enterprises are the ones who were hit by the crisis the most. Between 2008 and 2009 paid employment decreased by 1.8% (or 52,281 people) and about 4,391 men who were employed as assistants in family businesses lost their jobs. But on the other hand, there was a 1.2% increase of self-employed people without staff (about 3,697 women). But even though the women’s unemployment rate is higher, the young men were mostly affected by the crisis and resulted in very high unemployment. The crisis affected a decrease in the permanent and full-time paid employment, while there has been an increase in fixed-term and part-time employment. Between 2008 and 2009 permanent employment decreased by 2.5% (which mostly affected men) and full-time employment decreased by 2.8% which was mainly caused by the 4.1% decrease in

Several key success factors exist for Starbucks, a leader in the coffee industry. They include

In this paper, I will talk about Starbucks Company. I will define the influence of the vision, and mission of the company and primary stakeholders along with their overall success. An examination will be conducted to categorize five forces of struggle and their effect on the corporation. I will carry out a SWOT analysis to determine the opportunities, threats, strengths, and weaknesses. Founded on the SWOT analysis, a technique of opportunities and advantages will be exploited while threats and weaknesses will be diminished. Several types and levels of techniques will be talked over to operate the profitability and competitiveness. I will outline a plan of communication to make approaches known to all investors. Two corporate authorities will be designated to assess the efficiency of the regulating managers. I will also assess the effectiveness of management within the Company and come up with sanctions for upgrading.

1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

You provided an excellent response to this week DQ. I agree that businesses large and small need to find balance in their organizational structuring that align with overall mission and goal in such a way to maximize profit and survivability. The organization structuring should be flexible and agile enough to respond quickly to changes in the competitive business environment, especially now in the global market place. The textbook, Management Leading & Collaborating in a Competitive World, provide us a good starting point into understand organization strategy. It is interesting to note that today large organizations are moving to a structure model where they need to partition themselves in smaller unit so they can respond quickly to customer

In order to be successful in the globally competitive market, it is crucial that companies are aware of the important role organizational strategy plays in a businesses’ operations. Starbucks achieved worldwide success by implementing organizational strategies that are aligned with their organizational goals and mission.

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.

1. What factors in the global environment provide opportunities or threats for Starbucks? How do Starbuck’s strengths and weaknesses match up to its opportunities and threats?