Identify the Significant Cultural Issues Involved When Evaluating the Attractiveness of a Particular Location as a Place for Doing Business

708 Words3 Pages
International Business
January 23, 2013
Question of the Day
Identify the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place
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“Attitudes are positive or negative evaluations, feeling, and tendencies that individuals harbor toward objects or concepts” (Wild). As the book mentions, attitudes are similar to values, these are formed according to a culture background and varies from country to country. Manners are knows as the appropriate ways of behaving, speaking, and dressing in a culture. Manners are something that could ruin a business meeting if they are not practiced in the right way according to the foreign country’s guidelines. Customs are habits or ways of behaving in specific circumstances are passed down generations (Wild). Examples from the book are: sharing foods gifts during the holy month of Ramadan, as is the Japanese tradition of throwing special parties for youth women and men who turn age 20. Social structure embodies a culture’s fundamental organization, including its groups and institutions, its systems of social position and their relationships, and the process by which resources are distributed. As in every country social structure are founded different and knowing to identify this aspect could help a company to know who to direct the product to. Religion is an aspect that influences countries which have strong religious believes. In one country many religious can be practiced. Some religious might find insulting some advertisement, logo’s, or even the product. Personal communication is a system everybody

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