Identifying A Cluster Of Media Communication

2405 Words Sep 14th, 2014 10 Pages
Examining a cluster of media communication in order to review common and unique approaches that the marketing industry utilizes was not something that crossed my mind to ever do. The task was not as easy as I expected when explained in class; but, it was interesting and seeing as though I have learned over the years through my other classes that the average American spends somewhere near 8 hours of their day watching television, the marketing industry has a big advantage using commercials to attract their viewers and manipulate them into purchasing and using or consuming the product they are delivering to them through the television screen. For this assignment, I tuned into TBS where an episode of Friends was finishing up and an episode of King of Queens was coming up next; I then tuned into USA where an episode of NCIS was showing. The first thing that caught my attention when seeing these commercials broadcasted during the allotted breaks of the television show was the audience in mind: adults of all sorts. This, in my opinion, included young adults, old adults, and teens coming into their adult hood. Due to the shows that are broadcasted on TBS and USA, these television program companies know that their audience is relatively older in their years, probably at least 18 years of age, most likely as their youngest viewers. With this, they deliberately choose commercial broadcasting companies that are going to create television commercials to intrigue this type of age…
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