preview

Identifying Goals For Your Social Media Plan

Satisfactory Essays
Open Document

Identifying Goals for Your Social Media Plan By Bonnie S Harris | Submitted On October 24, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Bonnie S Harris I love it when experts like Chris Brogan says there 's no such thing as a 'social media expert ' because I 've always said there 's no such thing as a 'marketing expert ' either. Or a "public relations expert" for that matter. You might be the most educated, the most experienced 'expert ' but there 's no way to predict the exact combination of competitive, online, media, and economic environments facing a particular brand, company or author. So when you go about setting your goals, remember that you are probably the best 'expert ' when it comes to your company and it 's virtually impossible to compare your own results to others...especially where social media is concerned. What other medium is changing as rapidly as this one? When I help companies set goals for social media I try to get them to identify three different types of goals: 1) quantitative, 2) qualitative, and 3) a special set of goals that you might consider the equivalent of winning the social media lottery. Let 's start with quantitative goals, since those

Get Access
Related
Get Access