Identifying Linkedin 's Website And Mobile App Usability Ease

927 WordsNov 16, 20144 Pages
Assessing LinkedIn’s Website and Mobile App Usability Ease Cashandra L. Seabrook Anderson University The Birth of LinkedIn Stanford graduate, Reid Hoffman, founded LinkedIn, a social networking site for professionals in 2002. The site has over 313 million members, including more than 200 countries and various executives from every Fortune 500 Company. In 2002, Hoffman recruited a team of colleagues from SocialNet and PayPal to work and launch the new form of professional connection. Slow sign-up growth gained attention but investments, promotions and partnerships from Sequoia Capital and American Express helped the company establish financial peace. Over the years, the company has gained revenue from talent solutions, marketing solutions, and premium subscription products. In 2006, LinkedIn launched public profiles and core features such as “Recommendations” and “People You May Know” to supplement the site. LinkedIn has become a global company; opening its first international office in London and launching twenty-three language versions of the site. The site operates the world’s largest professional network with college graduates being LinkedIn’s fastest-growing demographic (Lee, 2009). LinkedIn’s Web Site LinkedIn’s web site has seven main navigation tabs with drop-down subtabs to help users navigate to specific areas of the website. One suggestion that Krug provides is to break up pages into clearly defined areas. The ease of the navigation tabs allows users to

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