IDEO Case

Have you ever wondered the differences between deaf and hearing cultures? Last week I had a chance to watch "See What I Mean" and this video gave me a humorous and enlightening look at the differences between them. In this movie "See What I Mean", issues such as attitudes toward time, taking time to say goodbye, complain about the use of phones and pagers, sharing information, giving and receiving criticism, and comments on personal appearance are explored and humorously discussed from the point of view of both cultures.

(n.d.). Part one: the deaf community and cochlear implants my child can have more choices: reflections of deaf mothers on cochlear implants for their children. Cochlear Implants: Evolving Perspectives. Retrieved February 09, 2018, from http://gupress.gallaudet.edu/excerpts/CIEP.html

Deaf people living in a hearing world have certainly made their mark in the hearing community. Deaf people can do anything that hearing people can do. The band shown in the film called “Beethoven’s Nightmare “caused quite a stir in our class. I think that we were simply amazed that deaf musicians could play so well. By showing the audience this experience, it provides hearing viewers with the knowledge that this type of event does occur within the deaf community and that the deaf can appreciate

The documentary Sound and Fury by Roger Weisberg takes its views inside the rarely seen world of deaf culture for the family struggle over controversial medical technology known as the cochlear

Society is better than it used to be at recognising the needs of deaf people; there are more public buildings such as cinemas, theatres and conference facilities that have loop systems so that people who can use hearing aids are able to listen to what is being said or performed. There some events that now have signers to translate speeches and performances. Many television programmes now have access to subtitles and some have signers, although these tend to be late at night. People with any kind of sensory loss can have difficulties in finding employment. Even though the Equality Act and the Disability Discrimination Act mean that employers cannot discriminate, it is hard to convince an employer that a sensory loss does not necessarily mean that someone is unable to do a job.

This documentary does an excellent job of advocating for the acknowledgment of people who are deaf within society. This is shown through not only the brilliantly written and performed poems of the students but also in the basic, everyday struggles each of them face, such as the desire to fit in or be valued by those around them. Deafness is not a specific to any gender, race, culture, or religion. The struggles many people who are deaf go through are relatable to all and

The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered “concurrent engineering” where design and engineering work together to produce aesthetically pleasing products that are also highly functional. This was different from many other similar companies that placed more emphasis on the industrial design than the engineering. IDEO’s strengths grew out of the ability to master this ability with high tech clients. Corporations came to IDEO because they had a proven

In order to gain a better understanding of the difficulties faced by people with hearing loss I wore ear plugs for an entire day in a variety of settings. The hearing loss simulation made relatively simple parts of my day much more difficult and really showed how much hearing loss can impact daily life. As discussed in class the shift from being “able-bodied to disabled”, was quite difficult to cope with.

A century has passed since the creation of headphones, yet they have only recently come under fire. Headphones provide a way for people to listen to music, audiobooks, and podcasts privately without disrupting others around them. However, all of this private listening may soon fall on deaf ears. In Virginia Heffernan’s article “Against Headphones”, she presents an argument stating that although headphones are useful in some professions, they cause substantial hearing loss, especially in young people. The formulated argument is effective and valid, and incorporates ethos, logos, and opposing viewpoints with rebuttals.

Headphones have been in use for over a century, yet they have only recently become a topic of debate. Headphones are a way for people to listen to music, audiobooks, or whatever they like privately without disrupting others around them. However, all of this private listening may soon be falling on deaf ears. In Virginia Heffernan’s article “Against Headphones”, she presents a valid argument stating that although headphones are useful in some professions, they are causing substantial hearing loss, especially in young people. The formulated argument effectively incorporates ethos, logos, and opposing viewpoints with rebuttals, but could be strengthened in some areas to increase effectiveness.

CI’s were manufactured in order to create ease of function in day to day lives of deaf people but has conjured up ethical and social issues amongst specific cultures. Across different cultures there are opposing and parallel beliefs regarding cochlear implants and the benefits and harms regarding the process of implanting one. Many deaf communities within western cultures such as America and Australia view CI’s as unnecessary and offensive towards deaf culture. According to a majority of cultures, receiving CI’s is seen as inappropriate and takes away a person’s identity. Heather Artinian, in the annual TED conference who is a deaf person who wears cochlear implants explained that receiving cochlear implants places the individual between two identities, neither deaf nor hearing. This is because once receiving her cochlear implants, the deaf community within her western culture no longer perceives her as a deaf person because, following receiving the implants, she was able to hear sounds and communicate in ways which deaf people who hadn’t received the implants could not. She too described that she was also not part of the hearing culture as she was not considered as a hearing individual due to being born deaf and despite receiving the CI’s, is still regarded as deaf opposed to as a

The Bionic Ear has revolutionised the lives of deaf individuals all over the world, it is not only a great scientific achievement, but also a great progression in a socio-cultural context within the lives and communities of the deaf and hearing-impaired individuals. The Bionic Ear with the aid of IT has provided new capabilities and in turn gives individuals new choices of

Welcome to The Tribute to the World Federation of the Deaf (WFD) exhibit. As a primary focus in the museum, this exhibit is devoted to the organization that acts conscientiously to protect the right of Deaf people around the world every day. Please find below a description of WFD, as well as the history of it.

“IDEO is an award-winning international design firm and consulting firm founded in 1991 in Palo Alto, California. By creating impact through their design and being a successful company, it spread its ability internationally in numerous nations like London, Shanghai, Singapore, and Tokyo” (wikipedia Website, 2016). According to IDEO’s David Kelly, “product design has turned out to be significantly less about hardware and more about client experience” (TED Talk, 2002). So their firm focuses on a “human-centered design which involves designing behaviors and personality into products” (TED Talk, 2002). For example; product they created with human-centeredness design approach is the liquid crystal changing room for Prada-NY. (TED Talk, 2002)

IDEO is one of the most successful product design companies in the world because of their innovation, creativity and systematic approach to developing products. They use an innovative 5 step process to creating new products.