If we think about the Nineties, business enterprises used newspaper, television and radio as

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking service. This service was originally a way for students to interact. Today it is the world’s largest social networking service and allows over a billion users to connect though posting photos, sharing links, and comments which all appear on a “News

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media has made communication a lot more easier than ever before. Now, with a touch of a button people could communicate with anybody any where in the world. Websites such as Facebook makes communication with others an easy task. Facebook improved commucnication and even made communication a better experience. Facebook allow peole to share photos, post comments, and view people’s personal information. With almost 500 million users accounts, facebook is considered to be one of the most popular social media websites,most of the people use it as a substitute for real life human interaction.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)

Social media plays an incredibly important role in the world of business today. The following facts highlight just that:

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

Social media marketing is a way for the marketer or business to develop a relationship with the consumer. Before a consumer will buy from a business they want to like and trust them. Now with social media sites, such as Facebook and twitter, businesses can reach out to an immense amount of people. Currently Facebook has 968

It is no longer a secret that companies that want to be successful in today 's marketplace have to be involved in social media marketing. Just two years ago this was almost an unheard of strategy, and just 5 years ago the concept of facebook, Twitter and other social media sites was completely foreign but to a select group of individuals. But we live in the age of rapid change! The rate of knowledge doubles just every two years now, and in just two years the rate of knowledge will double on an exponential scale!