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Iga Informative Speech

Satisfactory Essays

I am writing to you because I recently learned some new information about In-Game Advertising, better known as IGA, and would like to share it with you. I would also like to address my contributions to this presentation.

I was in charge of defining and figuring out what IGA is, how much it costs, and the history of IGA. After some researching, I soon realized that, IGA and Avergames are not the same as I previously thought. IGA can incorporate Advergames however, IGA is more like the big picture or “Umbrella”, and Advergames are more like the subsection. IGA encompasses three different types of advertising methods, which include:
• Dynamic In-Game Advertising (DIGA): These are virtual billboards or advertisements that appear in a game, as

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