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Iga Swot Analysis Essay

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Strengths
- 1400 independently owned stores across Australia. (Campaign Brief, 2012)
- IGA has their own brand such as tea bags, baby nappies, etc.
- Conducts various community activities such as raising funds to support the communities
- Internationally recognised brand Weaknesses
- High level of competition in the market such as other major supermarkets Aldi, Woolworths, Coles, etc. and not being able to cope up with the price cuts.
- Low level of market share due to other major supermarkets
- Poor marketing campaigns e.g. TV advertisements
Opportunities
- Open an online store where customers can order and pay online and the product delivered to them.
- Improving their market strategy in turn increases their share in the market.
- Increase their range of in-house healthy and fresh food section. Threats
- 3 major supermarket chains posing a major concentration power in this industry
- The change in consumer’s real household disposable income and increase in demand for take away, restaurant foods can have a major impact in this particular industry.
- IGA brand products are less famous when compared to other major supermarkets chains

Strengths
IGA is an independently owned supermarket and has around 1400 stores across Australia (Campaign Brief. 2012). Like …show more content…

Similar to what the major retailers are offering, an opportunity for IGA is also to develop an online store where consumers can do their shopping online and pay for it then and there. This method of shopping would be very convenient for the consumers and would also increase their revenue gradually. IGA stores should also consider increasing their store sizes and offering a wide range of fresh and healthy food. According to IBIS industry report, consumers prefer large stores that are able to cater the needs with a wide range of products, hance making these stores more attractive to the market (Tonkin,

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