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Iggys Bread

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Communication Ludmilla and Igor, the founders of Iggy’s Bread of the World, had a fairly defined objective of the type of communication network they aspired to create in their growing company. As the case study outlines, the mission statement clearly emphasized that the owners wanted to cultivate a very communicative and caring environment. The following excerpt from that mission statement illustrates many wonderful characteristics designed to achieve that goal; “Our priority is to learn to work well together, and to create an environment that fosters communication and personal growth. Honesty, mutual respect, sharing and caring for the people and the planet are the values on which our business is based.” Both of the founders had a …show more content…

The Ivanovics, although not formally educated in managerial leadership, realized that with their multi-cultural team members an indirect management style would grow the production output and would raise the morale and motivation of the workers. When McRae’s team tried to change this dynamic, especially as soon as they entered the corporation, their method backfired and was resisted by all of the employees and confidence in the leadership continued to decrease in the firm. McRae started with Iggy’s as a consultant less than a year prior to him deciding to bring in an organizational consultant when he failed to resolve his communication issues with the Ivanovics. This option itself was suspect and I personally would not have trusted McRae’s choice of consultant since I would have already felt some hesitation about McRae’s hiring competence that he had made thus far. The number one essential ingredient to all relationships is trust and although the Ivanovics perhaps gave that trust blindly to McRae, I feel that he not only abused his responsibility to them and their company, I feel that he did not return any faith. I would be very wary of a business professional that presented so many problems in such a short time predominantly in the fundamental area of communication. McRae’s team members tried to overrule Ludmilla’s efforts to bring back culturist aspects and were very insensitive in

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