Ike A New Company Essay

1367 WordsDec 12, 20166 Pages
Ikea Research Paper Ikea is a great company that starts from humble beginnings and has made an impact upon the world for almost a century. Ikea is a Swedish company that specializes in selling furniture and other housing products across a market of over 40 countries (IKEA history - how it all began, n.d.). The founder of the Swedish company was Ingvar Kamprad. Kamprad as a child would sell matches, pencils, and flower seeds to the people living around him. Even at a young age, it was evident that the young Kamprad was destined to become a great businessman. In the 1940’s, when Kamprad was just 17 years old, he founded Ikea and was able to create his new business through the money that was awarded to him by his father. What is interesting about Ikea’s name is that Kamprad combined his first two initials of his name with the first initials of the village and farm he grew up in in order to come up with the name, Ikea. Kamprad’s newly created Ikea sold watches, wallets, picture frames and other little household products. Ikea did not start selling furniture until 1948 and had its very first store catalogue published in 1951 (IKEA history - how it all began, 2016). Presently, Ikea annually prints millions of catalogues worldwide in more than 17 different languages. In 1953, the Ikea showroom concept was created (IKEA history - how it all began, 2016). The showroom concept initially was the idea that customers could walk into Ikea and experience the furniture before

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