Ike Ikea 's Business Plan

IKEA Company was founded in 1943 by Ingvar Kamprad. The name of IKEA is originally formed from the first letter of the founder’s name and the names of the property and the village where he grew up. At the beginning, IKEA produced and sold simple things (such as pens, wallets, table, pictures frame, watches and jewellery) in the base of low price. The production of furniture in IKEA began during 1947 and in 1955 IKEA Company started to design its own furniture. Based on the company’s motto “Well designed and affordable quality furniture for everybody,” IKEA has been able to grow into fame company

-IKEA appeals to people who are less busy and hectic in their lives, people who have the time and passion to make an effort to design and build their dream interior home.

The IKEA brand was founded by Ingvar Kamprad in Sweden 1943. The household furniture giant has been named the worlds largest furniture retailer since 2008, and its ready to assemble furniture and low prices has seen stores set up all over the globe as well as the UK. The IKEA company is a private business so its shares aren’t sold and traded to and with the public. Its business concept aims to target a wide market at low prices and officially states “We aim to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”(IKEA, United Kingdom, 2015). IKEA UK has 18 stores and is growing rapidly with plans to open more stores and stores on the high street for small goods.

Ikea offers a wide range of home furniture and accessories, from bedroom furniture to kitchen appliances. It also has a wide variety of style which it represents in all of the various showrooms within the store. It’s able to produce low price products that are high in quality.

Since its 1943 establishing in Sweden by Ingvar Kamprad at 17 years old years, IKEA has offered home furniture and frill of good outline and capacity at low costs so most of the general population can manage the cost of them. IKEA 's vision is to: "Make a superior regular life for the numerous individuals" Its business thought is "To offer an extensive variety of all-around outlined, practical home outfitting items at costs so low that whatever number individuals as could be expected under the circumstances will have the capacity to bear the cost of them"(IKEA 2004)

The company is known for modern designs, in various appliances and furniture, and its interior design work with eco-friendly simplicity. Furthermore, the firm is known for its cost control, operational details, and continuous product development. These corporate attributes allowed IKEA to lower its prices, during a period of expansion.

IKEA started in 1943 as a one-man mail order company in a small farming village in the southern part of Sweden called Sm&land. The founder, Ingvar Kamprad, only a 17- year-old boy at the time, initially arranged for the local county milk van to transport the goods to the nearby train station. Today the IKEA Group has 70,000 co-workers and a turnover of over 11 billion euros (close to $11 billion) (Dahlvig, Kling and Goteman, 2003).

IKEA is one of the most successful manufacturing and retail furniture companies operating in today’s global marketplace. IKEA manufacture from the bottom up, top down furniture that offers environmentally friendly, state of the art designed furniture that is both affordable and attractive to its customers via their online, catalogue and worldwide distribution channels, with a logistics network that are low cost footprints with the enforces on cost efficiencies couple with technology, product design, excellence and customer satisfaction. IKEA was founded by Ingvar Kamprad in a small village in Sweden. Its Scandinavian–style home furniture offer attractive designs at affordable prices. And IKEA is obtainable from 275 stores

IKEA supports their vision by offering the public quality and functional products priced so that as many people as possible will be able to afford them.

IKEA is known as a furniture manufacturer and retailer. The company is world renowned and known globally. It specializes in knockdown and discounted good quality furniture. IKEA was founded in 1943 by an individual by the name of Ingvar Kamprad. He wanted to serve price-conscious neighbors in the location of Southern Sweden. IKEA was based on developing innovated modern designed furniture. IKEA was also had the recourse to produce in mass produces and venturing early into Eastern Europe to build a supplier network. This was ideal for the company at this time to begin a business. In 1945, the first advertisement for IKEA appeared in the newspaper. Ingvar’s business soon outgrew hi being able to make sales calls all by himself, so he began

IKEA was founded by Ingvar Kamprad in 1943. Today IKEA is one of the largest furniture chains in the world with three hundred and fifteen stores operating in twenty seven countries. IKEA has managed its Global Environment in the three major ways which has contributed to its great success. These ways are as follows:

The IKEA vision is to create a better everyday life for many people. We make this possible by offering a wide range of well-designed, functional home

First, IKEA has found “niche” to serve. The fact that they are producing “Scandinavian style” products makes them unique. Their idea of offering a very broad range of products, with limited style variations, the bold colors and the typical Scandinavian names, has created a very strong brand image and also a high recognition value of its products. Also, their slogan “Design with meaning” distuingishes them from their competitors. IKEA offers

IKEA is a multinational group of companies, popular for its design and marketing of ready to assemble furniture, appliances and home accessories. It was established by Ingvar Kamprad in 1943 in Sweden. IKEA has derived its name from the initials of Ingvar Kamrad, Elmtaryd (farm where he was raised up) and Agunnaryd (his birthplace in South Sweden). Since January 2008, it is world’s biggest furniture retailer. IKEA owns and operates 325 stores in different regions of the world and is well-known for its architectural eco-friendly designs, diversity in appliances and furniture (Inter IKEA System BV, 2009). It has become one of the world’s largest home furnishing retailers (Jonson, 2008) & has been ranked 44th in 2002 among top brands beating big brand

The business Idea: The IKEA business idea is to offer a wide range of home furnishings with good