Ikea Case Study on Marketing

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University of Halmstad School of Business and Engineering Bachelor Degree A creation of competitive advantage by using differentiation of company’s strategy actions. The case study of IKEA Sweden with experiences on Chinese and French markets. Dissertation in Marketing Credit point level – 10 ( 15ECTS) Supervisor: Venilton Reinert Authors: Landry Capdevielle Min Li Paulina Nogal Halmstad, 23rd of May 2007 The table of contents Introduction..........................................................................4 Problem .................................................................................................................................. 5 Purpose…show more content…
29 Furnishing and house building at the same time .............................................................. 30 Promotion ............................................................................................................................. 30 Price...................................................................................................................................... 32 Place ..................................................................................................................................... 34 Distribution of products ................................................................................................... 35 PEST analysis about France ............................................36 Political aspects .................................................................................................................... 36 Generalities....................................................................................................................... 36 Business politics in France............................................................................................... 36 Social pressure groups...................................................................................................... 36 Economical aspects .............................................................................................................. 37 Production sectors

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