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IKEA in India: An Opportunity for Success James Baskerville, Irina Damianoff, Jacquelynn Mantel, and Teressa Paulus Indiana Wesleyan University Assignment ADM510 Team Project Paper Team Project Paper Rubric: The Team Project report was graded according to the rubric below |Criteria |Points Possible |Point Achieved | |Spelling, grammar and mechanics - Excellent |15 | | |Description of the Organization – good detail |20 | | |…show more content…
5). IKEA’s values also extend to its suppliers and to social programs in the countries where it does business. Notably, the company has also committed itself to agricultural sustainability and to social programs throughout India. IKEA has partnered with the World Wildlife Fund (WWF) to improve cotton farming practices in the north. In 2009, these projects generated 150,000 tons of cotton grown in a sustainable manner—with IKEA itself purchasing 23,000 tons of this same crop to use in its products. Other programs in Indian involve their partnerships with the United Nations Development Program (UNDP) and the United Nations Children’s Fund (UNICEF). Both programs focus on women and children in Uttar Pradesh, where many of IKEA’s textile suppliers are based. The UNDP initiative seeks to empower women by teaching them business skills and offering micro-credit, training in functional literacy, and helping to get them involved in their local political processes. Through its partnership with UNICEF, IKEA is helping to eliminate child labor. This involves ensuring access to quality education in roughly 5,000 villages, as well as ending partnerships with suppliers who have been caught, during unannounced audits, using child workers (Sustainability Report, 2009). The more one learns about IKEA, the more one can see that its vision is consistent with its values. IKEA’s mission statement can be found throughout its print materials, website, and in its Annual Report

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