Ikea 's Market Tool For The Retail Giant Essay

970 Words4 Pages
Introduction:
IKEA is a multinational group of companies, specialized in designs and sells home furniture (ready to assemble). They also sell accessories, bathroom & kitchen items and lately they have offered food market in their retail stores around the world. It was founded by Ingvar Kamprad who born in southern Sweden in 1926 and who was listed as one of the world 's richest people in 2013. The company is known by its modern (simplicity) design, cost control, operation details and continues product development. Today, IKEA owns and operates 225 stores in more than 30 countries. IKEA have a very nice catalogue, published in twenty languages. It is their main market tool for the retail giant.

Case Study Back Ground:
The Case study displayed the History of the founder "Ingvar Kamprad", the Swedish Entrepreneur, billionaire, who considered one of the richest people in the world and how he began his career since he was five, selling matches until he made this successful venture and named it IKEA (I stands for Ingvar, K stands for Kampard, E stands for Elmtaryd "the name of the farm he grew up in" and A stands for Agunnaryd "The Swedish village he grew up in". Although, he was neither trained doing business nor he read books on the subject. But by his hard working and personal experience, he was the founder of one of the most successful furniture retailer in the world.

Solution of the questions:

1. Discuss any three innovative techniques adopted by IKEA to save cost?

More about Ikea 's Market Tool For The Retail Giant Essay

Get Access